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TechBytes with Katie Hutcherson Madding, Global Product Director, Adjust

Katie Hutcherson Madding Global Product Director, Adjust Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Katie…

Who’s Responsible for Solving the Billion-Dollar Ad Fraud Problem?

Digital advertising - and in particular programmatic advertising - is increasingly taking a piece of the multibillion-dollar advertising pie each year. And with it, there’s also a rising cost of fraudulent advertising through faked and poached installs and clicks, faulty targeting, and more bot-driven trickery. According to a study by the Interactive Advertising Bureau (IAB) and Ernst & Young, fraud costs the U.S. digital marketing, advertising and media industry $8.2 billion annually. The IAB says the good news is…