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Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust

As the world makes a dramatic shift towards working and learning remotely, the cloud-based, dynamic display platform provider Raydiant has teamed up with major industry players to provide an affordable, convenient turnkey solution for organizations of all sizes. Virtual Room is a lightweight alternative to a video conference room system at a fraction of the price. Featuring cloud-based software and plug-and-play setup, it's faster, more convenient, and easier to use than most video conferencing solutions. Marketing…

Adjust Strengthens Agency Partnerships And Enterprise Sales With Appointments Of Industry Veterans Kelly Mullins And Bill Gerber

As the U.S. market becomes increasingly mobile-first, Adjust continues to invest in simplifying agency partner integrations, while offering brands long-term solutions to improve marketing performance  Adjust, a global B2B SaaS company, announced the appointments of two seasoned leaders to strengthen its agency partnerships and enterprise sales practices in the U.S. With US advertising spend on pace to reach nearly $390 billion this year, Adjust is ramping up its investments in the increasingly mobile-first region to help…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Bot Fraud: Financial Services Count the Cost

The tech world moves fast. As new platforms are developed and users migrate, one troubling constant has emerged: fraudsters keep following the money. No surprise then, that financial services apps are firmly in those criminal crosshairs. The sector is booming, with 115.6 million people banking on mobile at least once a month across the US. As usage rates grow, so too do the risks for the sector, and apps coming under increasing threat from automated bots. A report from ThreatMetrix reveals that companies fell victim to 3…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

Adjust Bolsters Global Sales Team With Senior Appointments of Bill Kiriakis and Silvia Buermann

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…

TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust

Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from large brands to startups, make their Marketing simpler, smarter and more secure. I’m responsible for building and scaling our platform, and overseeing a great team of Developers, Engineers, Data Analysts and Fraud Specialists based in our 15 offices all over the world. My role as a…

Finance Marketers Need These Three Things in Their Mobile Strategy

Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do you keep users engaged and avoid churn? Consider these three factors as you navigate growth and complexities of mobile banking. Finance has been transformed by mobile forever: over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-Value App Users

New Retention Metric by Adjust Challenges Singular Focus on Installs Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018 charts growth, retention and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming and Utilities) to reveal how well the apps have performed. Marketing Technology News: Basis by…

Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Appointment follows the company's $227 million funding announcement last month Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust's leadership in the strategic direction of the company as it continues to unify brands' marketing efforts, making marketing simpler, smarter and more secure.…

Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million

Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company's Round Brings Its Total Funding to $250 Million Adjust, the industry leader in mobile measurement and fraud prevention, announced it has raised $227 million in a new round of funding. Led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina, it is one of Europe's largest capital raises in 2019. The financing round brings…

Adjust Puts an End to in-App Bot Attacks With New Standalone Unbotify Product

The New Solution, Individually-Tailored Based on an App's Natural User Flow, Harnesses AI and Machine Learning to Stop Bot Abuse in Real-Time Adjust, the industry leader in mobile measurement and fraud prevention, announced the launch of its new Unbotify product to end in-app bot fraud. Contrary to mobile ad fraud, in-app bot fraud does not target an app's marketing budget but attacks its business model after an install. Bots can be programmed to carry out various in-app events, and because they mimic human behavior, this…

Why Every Growth Marketer Needs to Take Ad Fraud Seriously in 2019

The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to eMarketer. But ad fraud remains a black mark on the sector. As Adjust’s fraud prevention filters reject around one million fraudulent activities a day, we strongly believe that fraud should be every growth marketer’s priority going into 2019. Without maintaining a strong view of the problem, finding the solution becomes much harder. Before we begin, let’s answer the basics: What exactly is ad…