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Adobe Cloud Platform

TMMData Announces Deep Integration with Adobe Cloud Platform

Leading Data Integration Solution Will Provide Marketers with Seamless Data Movement Between Adobe Cloud Platform and Other Marketing Data Sources Digital marketers face ever-increasing challenges in accessing the many data sources needed for planning and optimizing digital marketing campaigns. Billions of data points and decisions inform digital marketing strategies, from thousands of keywords across multiple properties to targeting parameters like audience, device, geography, time of day and more, all coming from…

OneTrust Announces Adobe Cloud Platform Launch Extension

New Extension Helps Simplify Consent Management for Marketers OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers. The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and…