New Extension Helps Simplify Consent Management for Marketers
OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers.
The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and data subject rights. The OneTrust Marketing and Web Compliance tools include data subject rights (DSAR) portal, consent and preference management, cookie consent, and website scanning. This extension for Launch by Adobe will help OneTrust customers who are Data Controllers better address consent obligations.
“OneTrust’s global market leadership has put us in a position to offer a breadth of technology solutions for privacy compliance, as well as depth and simplicity to each of these products delivered through meaningful extensions with companies like Adobe,” said OneTrust CEO and Fellow of Information Privacy (FIP) Kabir Barday, CIPP US/E, CIPM, CIPT.
“Our Adobe Cloud Platform integration makes it easier for large enterprise customers to deploy at scale, as well as small and medium organizations to have simple plugin interfaces to their most common technology providers. Brands need to build experiences with privacy in mind. We look forward to our continued collaboration with OneTrust to enable marketers to do just that,” said Cody Crnkovich, head of platform partners and strategy, Adobe.
Launch, by Adobe is Adobe’s tag-management capability, built into Adobe Cloud Platform.
Recommended Read: GDPR: Take a Long, Hard Look at Yourselves in 2018