Solution provides cost-effective production
Nevion, award-winning provider of virtualized media production solutions, has announced that HDR Denmark, a full-service provider to the broadcast industry, has deployed Nevion equipment and software for IP-based remote-production. The solution enables HDR to provide the infrastructure needed for its production partner STV A/S to cover live horse racing in Denmark with a minimum crew on-site. It also makes optimum use of resources in the central studio and control room in Copenhagen.
HDR Denmark selected Nevion’ s software-defined media node Virtuoso for JPEG 2000 IP WAN transport with FEC protection, its VikinX Sublime X2 hybrid router for baseband routing in the central facilities, and some Flashlink equipment for AV processing and Tally. HDR Denmark also picked VideoIPath to control the whole set-up from the central location. The implementation process ran smoothly, with the solution going live just three months after the project started – in time for the launch of a new Race Track channel in January 2018.
Marketing Technology News: TA Digital Earns 7th & 8th Adobe Specializations with Campaign and Marketo Badges
Regular productions are now taking place, with just one cameraman and two journalists at the race-track and one host, one guest and one producer at the central location in Copenhagen. The equipment is transported to the race-track in a car, and set up by the cameraman onsite. Live productions feature up to six video feeds from the race-tracks and three return feeds, as well as multiple audio, including comms.
In all, STV A/S is now providing coverage of 260 race days a year from nine different tracks for the race track channel, FAST TRACK.
Marc Bostrøm, System Integrator at HDR Denmark says: “With horse racing having a comparatively small audience in Denmark, the production could not be of the same magnitude as some of the larger shows and events we handle, otherwise it would not be viable. We recognized that IP remote production was the only option to achieve the level of nimbleness and cost-effectiveness we needed. The Nevion solution provided all this and gave us the centralized control, low latency and the protection we needed too.”
Marketing Technology News: Pipedrive Unveils Its Biggest Redesign; Launches New Products for 10th Anniversary
“IP remote production makes it economically possible to provide professional coverage for sports that do not have a huge audience, which obviously benefits the viewers and also provides a viable business for us”, adds Marc Bostrøm “With Nevion’s help, we have learnt a lot about the possibilities offered by IP, and we are looking at ways to capitalize further on this.”
Hans Hasselbach, Chief Commercial Officer at Nevion concludes: “Often discussions around IP remote production focus on making large-scale, high-profile, international productions cheaper. This project shows IP can also extend the opportunities for live production and create new revenue streams. We are proud to have helped HDR Denmark achieve this for their business.”
Marketing Technology News: Tray.io Unveils Unified Customer Integration Solution for Software Companies