Observations from the 2019 Adobe Summit
More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals and processes of the product team, sales team, marketing team and the customer success team, to deliver a seamless, consistent experience for customers — and that’s just the internal channels they reach. Additionally, one of the main goals for the modern CMO is to seek new channels to…