Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery
New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals
Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT.
Adobe unveiled new innovations in Adobe Experience Manager,…