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AdRoll Group

AdRoll Group Posts Double Digit Growth, Fueled by New PaaS, Data and Licensing Revenue

Slate of Senior-Level Hires and Expanded US Presence Positions Company to Drive Further Growth in Its Data-Driven Marketing and Advertising Business AdRoll Group, a leading marketing technology as a service company, announced the company achieved 16 percent revenue growth in the second quarter of 2019, and that it expects growth to continue to accelerate in the second half of this year. The company’s profit has grown by 300 percent year-over-year, and headcount is forecasted to grow 35 percent over the next twelve months…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

Former Marketo Executive Robin Bordoli Joins AdRoll Group as President of RollWorks

Bordoli Brings Expertise in Marketing Technology and B2B Strategy to RollWorks B2B Business Unit RollWorks, a division of AdRoll Group, announced that former Marketo executive Robin Bordoli will become president of the division beginning. Bordoli joins RollWorks with over 10 years of executive-level leadership and B2B marketing and Software-as-a-Service (SaaS) expertise. As president, Bordoli will be responsible for the overall strategic direction of RollWorks and driving sales and product development goals for the…