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Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this…
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Titan Operating System S.L. (Titan OS), the independent European Connected TV operating system, announced a new strategic partnership with MiQ, the global programmatic media partner. Through this collaboration, MiQ becomes the only…
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Recognition Demonstrates How Basis Solves Media Fragmentation and Operational Challenges for Customers by Unifying Campaign Lifecycle Frost & Sullivan named Basis the 2025 Customer Value Leader for the global demand-side platform…
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Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this…
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Artificial Intelligence is transforming the way publishers create, distribute and monetise content across the advertising industry. Since its explosion into the mainstream in 2023, AI has taken the business world by storm. Its appeal is…
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75% of consumers are more open to watching ads for free content versus two years ago, yet 65% are more worried about how their data is used to train AI Research released by Verve shows that consumers are increasingly receptive to…
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In many areas of life, clarity is binary. A light switch is either on or off. A lock opens or it doesn’t. But in ad tech, the answer to “Does it work?” is rarely so clear. When marketers ask, “Is this platform effective?” or “Can I trust…
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Advertisers can now describe audiences in simple language and instantly activate deterministic household audiences based on proximity to stores, underperforming locations and neighborhood demographics - all in a privacy-focused manner…
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Consumer Rating, one of the fastest-growing U.S. companies, has acquired BrandXads, a leading digital marketing agency and media network. Together, they aim to establish a powerful ecosystem designed to drive sustainable, measurable…
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TV ads have always been about storytelling, and they tell their stories in many creative and subtle ways. Think about some of the great ads down the years, from P&G’s brilliant Thank You Mom campaign, to Thai Life Insurance’s Unsung…
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New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, unveiled research revealing that advertisers are missing…
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26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale Cadent, the predictive advertising company, announced the close of its annual Upfront with 26% year over year…
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Demand to reach new audiences beyond retailer-owned channels is surging, and success will hinge on making access to offsite channels simple and seamless Koddi, the leading commerce media platform for enterprises, released new research that…
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Launch of Presearch 3.0 completes transition from Web2 to Web3, delivering true self-custodial functionality, decentralized infrastructure, and a user-owned search experience Presearch.com, the decentralized, community-driven meta-search…
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Silverpush unveils AI-powered festive ad solutions, ensuring brands reach the right shoppers at the right moments with relevant, brand-safe content. Adtech innovator Silverpush has announced a suite of AI-powered festive ad solutions …
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SweepstakeLeads.com, a Sprint Data Solutions Worldwide Marketing property, announces the launch of its new website offering expanded consumer and business lead products, including ailment-based mailing lists, sweepstakes entrants, donor…
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Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, announced the acquisition of Underdog Media, an ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This…
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Appointment follows significant expansion of its AI-driven TV viewership and web data across Europe Samba TV, a global leader in AI-driven media intelligence, has appointed Frank Süeltmann to lead its go-to-market strategy in DACH…
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Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data services Magnite, the largest independent sell-side advertising company, announced an integration with Acxiom, the connected data…
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Beta launch introduces a first-of-its-kind format featuring two high-impact placements to boost attention, storytelling and performance Teads, the omnichannel outcomes platform for the open internet, announced the beta launch of Connected…
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