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Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV and all video devices Tremor Video, a leading programmatic video platform, introduced…
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New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Commerce…
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ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another…
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Research Framework Calculates Risk-Adjusted $5.4 Million Net Present Value of Benefits Generated When Brands Use Basis by Centro Centro, a global provider of enterprise automation technology, today announced the results of an independently…
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TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, is continuing its rapid scaling, reaching a $100 million annual revenue run rate milestone (all figures USD), driven by growing advertising revenue and a…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced that Kris Magel has joined the company as Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising…
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Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party identifiers Nielsen announced its approach to eliminate its reliance on digital identifiers…
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Video Audiences and Advertisers Now Have the Cross-TV Intelligence Needed to Support Responsible Media Buying and Planning and to Combat Misinformation Until now, TV audiences and advertisers had little way of knowing if the…
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MCAP Acquisition Corporation is sponsored by an affiliate of Chicago-based asset manager Monroe Capital LLC AdTheorent’s privacy-forward programmatic digital advertising platform uses machine learning models fueled by…
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Jonathan Romano brings a consistent record of building and training world class sales teams CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, announced that Jonathan Romano has joined the Company as…
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Ad tech platform’s new solution allows brands and agencies to track and offset CO2 emissions of digital ads -- while planting a tree for every thousand impressions served using ‘TreePM’ Advertisers can now track and offset the exact carbon…
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Dentsu International announced that Fred Levron has been named Global Chief Creative Officer.  This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. The…
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Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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New alliance to help publishers establish first party data strategies ahead of the erosion of global identifiers Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy, has partnered with…
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Partnership to Accelerate Video Innovation and UK Expansion Connatix, the leading video technology company for premium publishers and advertisers, today announced it has signed a definitive agreement to receive a significant investment…
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Quotient ,the leading digital media and promotions technology company, announced the launch of its new, sophisticated multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. The new methodology and…
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AdDaptive Intelligence, the leading provider of B2B advertising and analytics, has released an expansion to their robust analytics offering called Site Analytics, adding value to its comprehensive B2B reporting suite. As the industry's…
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AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, is proud to announce that for the second year in a…
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Connatix, the next-generation video platform for publishers and advertisers, was honored on the 2021 AdExchanger Programmatic Power Players list, which recognizes the leading agencies and service providers in programmatic advertising.…
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Marketing company Clairant Services was recognized as an industry leader at the global marketing and advertising summit MARsum Startup-focused marketing company Clairant Services was awarded the Top 100 Marketers and Advertisers Award at…
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