Browsing Tag

advertising automation

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

AcuityAds Unveils Groundbreaking New Advertising Automation Platform, illumin

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, revealed the new, highly anticipated advertising automation platform, illumin™ ("illumin" or the "Platform"). The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

AcuityAds to Officially Launch New Advertising Automation Platform

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, provided an update on the launch date for the Company's new highly anticipated advertising automation platform. Marketing Technology News: Yubo, the Leading Social Space for Gen Z, Opens New London HQ "We are proud to be presenting our new advertising automation platform, a disruptive development within the industry that will…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from App Annie, CommerceIQ, mCanvas, AcuityAds, and Mediaocean. App Annie Ascend Unlocks Mobile Advertising and Monetization App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app market data as well as advertising analytics. All of this is powered by data…

Kenshoo and Profitero Announce Data Partnership to Bridge Retail Intelligence and Ecommerce Advertising

New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth Kenshoo, a global leader in marketing technology, and Profitero, a leading global enterprise e-commerce SaaS analytics platform, announced a strategic partnership designed to pair industry-leading ecommerce performance analytics with best in class enterprise marketing activation technology to deliver powerful retail-intelligent advertising results for brands online. The partnership empowers brands to use multi-retailer…

Nanigans Boosts Advertising Accuracy and Speed with Snowflake Data Sharing

Advertising Automation Solution Provider Optimizes Campaigns for E-Commerce Customers with Snowflake's Real-Time Data Sharing Snowflake Computing, the data warehouse built for the cloud, announced that Nanigans, the leading provider of advertising automation software, deploys Snowflake Data Sharing to optimize retargeting campaigns for its enterprise-class advertisers, such as Rue La La, a leading fashion e-commerce company. With Snowflake Data Sharing, also known as The Data Sharehouse™, Nanigans analyzes its…