Advertising Content

Tobii Pro, the global leader in eye tracking research solutions, introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available for advertisers and marketers on desktop, laptop and mobile devices. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Sticky by Tobii Pro is a self-service online platform used for marketing and advertising researchers that combines…

With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 154 countries, has the highest social media engagement rates per post, and 9/10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so building an audience on the platform is easier than on anywhere else online. If you’re thinking TikTok is for teens—think again. Users of all ages, celebrities, influencers, publishers, and businesses are joining the TikTok phenomenon.…

The cloud-based MetaMedia Entertainment Network™ will help cinemas re-emerge, streamlining operations and creating new revenue opportunities To help movie theaters add new capabilities as they reopen around the world, MetaMedia and Visaic announced the deployment of a global cloud-based content delivery network for secure delivery of films, trailers, marketing and advertising content, esports and live streamed events to cinemas. Built on Microsoft Azure  the MetaMedia Entertainment Network™ will support rapid global…

Consumer Mixed Reality App Installs to Grow by 170% over Next 5 Years A new study from Juniper Research has found the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The new research, Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024, identified social media and games as the key app…

Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe Shoppers, Cord Cutters, or Millennial Moms. Race, gender, income, marital status, shopping habits, etc. all factor in. As if that weren’t enough, we look at location, behavior, day parting, social activity, Web viewing, political affiliation, even the weather. Just take a look at Facebook’s…