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advertising effectiveness

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real-time. With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments. Marketing Technology News: Insellerate Launches First of Its…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from MG Motor UK, Dealers United, Veritone Inc., Bayard Advertising Agency, and NCSolutions. MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and…