Brand Safety Institute Names Louis Jones as Incoming Brand Safety Officer in Residence
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs
The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced that longtime agency and 4A's executive Louis Jones will be its next Brand Safety Officer (BSO) in Residence. Jones will become the second person to serve in the six-month role advising other BSOs and helping the organization advance its mission, and he brings an unwavering focus on…