Advertising Industry

Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge Multilocal, the supply-side expert, has launched a low carbon marketplace to clients…
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IAB Tech Lab Sustainability Working Group Developed Actionable Playbook Outlining Sustainable Media Best Practices in Programmatic Advertising   In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB…
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Leading Organizations Across Advertising Have Joined Ad Net Zero Ad Net Zero has welcomed a number of new supporters since the US launch in February of this year. Ad Net Zero is the industry’s only trade association who focuses…
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What can brands do to drive customer loyalty programs more rigorously? Rich Donahue, Chief Marketing Officer at Ibotta has some tips: ____________ Welcome to this MarTech Series chat, Rich, tell us about yourself and your…
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As someone who works in the advertising industry, I've had my fair share of experience with artificial intelligence (AI). From my learnings from platforms like ChatGPT, topical research and hours of industry discussions, I’ve come to terms…
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I know how challenging it’s been for so many businesses over the last year. The advertising industry has been hit hard. There’s been a significant shift in consumer behavior as people have been forced to adapt to new ways of living and…
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Artificial Intelligence (AI) has transformed the advertising industry, with neural networks leading a chunk of the charge. These networks, a subset of AI, show great promise in improving advertising effectiveness, cutting costs, and…
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Analysis of the OpenRTB Supply Chain Object finds 55% higher Invalid Traffic (IVT) for SCOs marked as incomplete Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Brands, agencies and retailers to benefit from new division’s integrated data set and digital media product suite. Inmar announced a newly-formed media division that it will name Aki Technologies, formalizing the companies’ joint value…
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Enhanced technology broadens and strengthens offerings to deliver more in-depth relevant connections for marketing leaders Simpli.fi, the advertising success platform for agencies, brands, and media companies, announced its brand…
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Tool helps advertisers estimate and contextualize the carbon footprint emissions generated by their digital advertising campaigns Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of its Carbon…
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From discussing more about the upcoming cookie deprecation to future trends in digital marketing and advertising; catch more from this weekly martech highlight: ________ MarTech Quote-of-the-Week! With cookie deprecation set to happen,…
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With two consecutive quarters of negative growth, we are, by definition, in a recession. The next question is, will it be mild or severe? While the signs currently point to a mild recession and a “soft landing,” which is the ideal outcome,…
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-Available in the App Store and Google Play, The Thumzup Ad Platform Aims to Disrupt and Democratize the $208 Billion Dollar Advertising Industry -Individuals get paid cash through PayPal and other digital payment systems for social media…
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Joins Ad Net Zero as a Founding Member; Launches Adtricity Viant Technology Inc., a leading people-based advertising software company, announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net…
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With the prospect of a financial downturn in the offing, GumGum's General Manager - EMEA, Pete Wallace tells us how contextual advertising offers the prospect of safe passage through these treacherous times. ______ The world is…
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Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.…
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Brian Slitt, Pamela Ibarra and Christopher Damski Join with a Focus on Data Partnerships, Exchange, and Publisher-Centric Product Development InMobi, a leading provider of marketing and monetization technologies reaching consumers…
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Being more diverse and aware is no longer a nice to have in advertising. It’s a requirement for the world’s largest brands and agencies. Because their consumers and employees demand it.  According to recent Channel Factory research, 60% of…
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FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US,…
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