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The Importance of Measuring the Impact of Ad Campaigns to Avoid Media Waste
Customer Experience Management

The Importance of Measuring the Impact of Ad Campaigns to Avoid Media Waste

Michael Della Penna -
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Is Virtual Production The Holy Grail of Advertising?
Augmented Reality

Is Virtual Production The Holy Grail of Advertising?

Patrick Murphy -
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Multilocal Launches Low Carbon Marketplace Globally To Bolster Sustainability Offering
Insights

Multilocal Launches Low Carbon Marketplace Globally To Bolster Sustainability Offering

MTS Staff Writer -
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IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace
Customer Experience Management

IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace

PRNewswire -
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ContentEngine (CE) ResearchHub Accelerates Research Report Acquisition with AI Automation and the power of Amazon Marketplace
Customer Experience Management

Ad Net Zero Welcomes New US Supporters

Globe Newswire -
0
MarTech Interview with Rich Donahue, Chief Marketing Officer at Ibotta
B2B Commerce

MarTech Interview with Rich Donahue, Chief Marketing Officer at Ibotta

Paroma Sen -
0
AI isn’t Coming for Your Job, It’s Here to Make our Jobs Easier and Improve Our Business
AI/ML

AI isn’t Coming for Your Job, It’s Here to Make our Jobs Easier and Improve Our Business

Alison Finley -
0
Breaking Down the Unexpected Decline in Ad Spending: Insights From a Tech Founder’s Perspective
Guest Authors

Breaking Down the Unexpected Decline in Ad Spending: Insights From a Tech Founder’s Perspective

Diana Lee -
0
Fullpath Joins Subaru's Certified Search Advertising Program to Elevate Dealership Marketing Strategies
Analytics

How Neural Networks and Managed Services Platforms Enable Better Ad Placement

MTS Staff Writer -
0
Pixalate Releases Q1 2023 Seller Trust Indexes: Magnite Tops Rankings for Roku, FreeWheel for Samsung and IndexExchange for Amazon Fire TV
Native & Programmatic Advertising

Pixalate Releases Industry First Advertising Supply Chain Trends Report Q1 2023: 34% More Invalid Traffic Across Chains with 3+ Hops

PRNewswire -
0
Inmar Intelligence Names Aki Technologies as its Newly-formed Media Division
Customer Experience Management

Inmar Intelligence Names Aki Technologies as its Newly-formed Media Division

Globe Newswire -
0
Simpli.fi Expands Beyond a DSP+ Solution Provider and Unveils New Brand Identity
Customer Experience Management

Simpli.fi Expands Beyond a DSP+ Solution Provider and Unveils New Brand Identity

PRNewswire -
0
Sharethrough Launches Carbon Emissions Estimator to Raise Awareness About the Environmental Impact of Digital Advertising Campaigns
Native & Programmatic Advertising

Sharethrough Launches Carbon Emissions Estimator to Raise Awareness About the Environmental Impact of Digital Advertising Campaigns

PRNewswire -
0
Marketing Technology Highlights of The Week: Featuring Adobe, Iterate.ai, Terminus, Bloomreach and more…
AI/ML

Marketing Technology Highlights of The Week: Featuring Adobe, Iterate.ai, Terminus, Bloomreach and more…

MTS Staff Writer -
0
The Recession Reset
Content

The Recession Reset

Matt Wasserlauf -
0
Disruptive Ad Tech Company Thumzup Launches Reg A+ Offering To Democratize Social Media Advertising
In App Marketing

Disruptive Ad Tech Company Thumzup Launches Reg A+ Offering To Democratize Social Media Advertising

Globe Newswire -
0
Captiv8 and TikTok: Driving the Future of Social Commerce Together
Customer Experience Management

Viant Technology Reinforces Commitment to Sustainability

Business Wire -
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Advertising through Economic Uncertainty
Behavioral Marketing

Advertising through Economic Uncertainty

Peter Wallace -
0
Yahoo-Makes-Scope3-Carbon-Neutral-Inventory-Available-to-Advertisers
Native & Programmatic Advertising

Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

Business Wire -
0
Nick Cuniffe Joins OpenX to Advance the SSP’s Commitment to CTV Innovation
Customer Experience Management

InMobi Appoints New Staffers to Deepen Global Product and Business Development Teams

Business Wire -
0
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