Browsing Tag

advertising innovation

Disney Joins Nielsen Addressable TV Beta Program

PRNewswire Jun 5, 2020 1

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in…
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Interviews

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Sudipto Ghosh Jul 1, 2019 0

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing…
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