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advertising measurement

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media Vet to Drive Accreditation and Product Advancement for Cross-Channel Measurement Provider C3 Metrics, the global leader in cross-channel advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams spans from Dentsu’s Accordant Media to Pandora. Lauren joins C3 Metrics from Wagz, where she was Digital Marketing Director.…