Why Advertising Personalization is Headed Into Video Games
Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game!
The Current State of Personalization
I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly.
In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…