advertising spend

Appier's unique deep learning AI model enables marketers to achieve multiple goals at once, ensuring high-quality user acquisition and improved ROI Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an…
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81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced…
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Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent…
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TripleLift, one of the fastest-growing ad tech companies in the world, announced that it exceeded $1 billion in lifetime advertising spend through its platform, attributing half of the spend to the past 12 month period. As of the milestone,…
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The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party…
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Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to PubMatic’s Q2 Quarterly Mobile Index, mobile advertising…
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Data-driven Marketing is based on the idea that data provides marketers with a much clearer understanding of their consumer segments and thus, more efficient advertising when reaching these segments. While this remains the central concept,…
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Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This…
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