Browsing Tag

advertising techniques

Talon Outdoor and Stagwell (STGW) Expand Capabilities and Global Presence in data-driven Out-of-Home…

PRNewswire Dec 20, 2021 0

Stagwell Inc. and Stagwell Media Network announced a strategic partnership with leading out-of-home (OOH) media specialist Talon to accelerate global growth in OOH advertising. Talon joins Stagwell's network to expand their collective…
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Guest Authors

Where Are NFPs Going Wrong with Their Advertising?

Will Goodhand Dec 6, 2019 0

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually…
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