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Advertising Technologies

MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool

Leading media consultancy MightyHive announced it is offering its global clients a free trial of MightyDesk, the tool suite which enables media buyers to effectively scale their programmatic operations. It connects to leading programmatic platforms and allows for the management of campaigns, automation of workflows, and generation of cross platform reports, alerts and insights. The COVID-19 global pandemic has disrupted international economies and many industries are expected to face financial challenges throughout Q2. To…

Taptica International Rebrand Reflects Video Advertising Leadership

Tremor International Ltd, a global leader in advertising technologies, announced that it has rebranded, changing its name from Taptica International to Tremor International, positioning itself as one of the leading independent video advertising companies in the US Tremor International will function as the parent company for three separate divisions: recently acquired Tremor Video (branded video advertising) and RhythmOne (media), as well as Taptica (performance advertising). “The new branding and structure better reflect our…

Advertising Technology Leader Adam Heimlich Named President of Parsec Media

Parsec Media, the mobile ad network with advanced ad formats and cost-per-second metrics, is expanding its leadership team by adding media trailblazer Adam Heimlich as President. In this newly created role, Heimlich will focus on new revenue streams and products for the firm. He will report to Parsec Media CEO Marc Guldimann. Heimlich led search marketing at Razorfish, and later at Horizon Media, he founded HX, the first tech and fee-transparent trading desk within a major TV agency. HX was named a Top Ten Programmatic…

Criteo Invests $23 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo AI Lab is a Dedicated Investment to Advancing New Machine Learning Techniques Criteo SA, the advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M (approx $2,32,79,220) over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…