Advertising

Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: _________ Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about…
Read More...

‘Diversity in Ad Creative,’ an AI-driven Report, Analyzes 1 Million Ads From 2019 to 2022 Video ad creative features more white actors in 2022 than in 2021 or 2020, and male actors are far more common in ads than female actors, according…
Read More...

Optable announces the appointment of Simon Theakston as Head of Solutions Consulting and Brad Jeffrey as VP North American Sales. The appointments come as part of a broader investment in global expansion efforts in 2023. SaaS data…
Read More...

Former CEO of Nielsen Catalina Solutions brings wealth of expertise in building businesses, executing innovative data strategies and technologies for both buyers and sellers of media dunnhumby, the global leader in customer data…
Read More...

Questex’s Digital Signage Experience 2022 (DSE), the preeminent event and digital platform for the digital signage industry, brought together the entire ecosystem from advertising, brand marketing, experience design, entertainment,…
Read More...

Dialpad’s Ai-Powered Customer Intelligence Platform unlocks increased productivity and collaboration for industries and communities globally Dialpad, the industry-leading Ai-Powered Customer Intelligence Platform, today announced it…
Read More...

The company deployed MottoRep, a white labeled platform for its nationwide network of offices to streamline digital marketing efforts and increase customer engagement SOCi Inc. announced that Motto Franchising, LLC has appointed the…
Read More...

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront Returning Bigger and Better, IAB PlayFronts will be a…
Read More...

Customers Find Demandbase Indispensable in Helping Them Achieve Their Revenue Goals Using Fewer Resources Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are…
Read More...

Audiense announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and…
Read More...

Social Native, a leading UGC and influencer content platform, has won the Inc. 2022 Best in Business award for the Advertising category. The Inc. Best in Business Awards honors dynamic companies that are putting purpose ahead of profit to…
Read More...

TikTok is the most effective paid marketing channel for eCommerce brands with aggressive growth targets, according to an independent study run by Fospha. Fospha, a marketing measurement platform headquartered in London and Tampa,…
Read More...

Utherverse releases preview video showing latest fNFT fashions from the metaverse’s hottest designers Utherverse, one of the largest metaverse platforms in the world, will feature the latest fashions in its new platform set to launch…
Read More...

New policies introduced in order to support increased innovation and the expansion of Prebid’s mission Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced strategic changes to its…
Read More...

Branch, a leader in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing…
Read More...

Consumer brain feedback from 5,000 devices will optimize online campaigns GlassView, the world's largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear…
Read More...

Granulate, an Intel Company and developer of autonomous, continuous workload optimization solutions, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate…
Read More...

mParticle, a leader in customer data infrastructure, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising…
Read More...

Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising…
Read More...

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web…
Read More...