Browsing Tag

Advertising

CCPA Is Now Law, But Consumers Aren’t Feeling More Privacy

Research from SRAX shows 51% of active Internet users believe that their smart home devices are spying on them - despite the new California Consumer Privacy Act New research from SRAX, Inc., a digital marketing and consumer data management technology company, shows that the new California Consumer Privacy Act (CCPA) isn't delivering on its promise. SRAX's latest research shows that 51% of respondents either agree or strongly agree that "I'm worried that my smart home devices are being used to spy on me." Not only are…

WeVideo Makes It Easy for Businesses to Build and Share Their Brand Everywhere Through Video with New Branding Feature

WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create. As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps…

Jukin Media Partners With Primis for Video Content Generation

Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin's programming across the Primis network. This will allow Jukin to extend its reach to new audiences, while Primis will add the high-quality content provider to its extensive video content library. Jukin excels in curating user-generated content that appeals to a variety of verticals across the Primis network, including entertainment, news, sports, and…

Mediaocean Acquires MBS to Expand European Operations

Mediaocean Acquires Paris-Based Media Management Software Provider MBS to Expand Offering to Global Brands and Agencies Mediaocean, the system of record for the advertising world, announced that it has expanded its European operations with the acquisition of MBS, a Paris-based media management software provider. MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting.  As the third largest market in Europe and ninth…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

MDC Partners Appoints Wade Oosterman to Board of Directors

Vice Chair of Bell Canada Brings Added Sophisticated Financial, Operational and Brand Building Experience to the Board MDC Partners announced that Wade Oosterman was elected yesterday to its board of directors, effective January 23, 2020, and will also serve on the MDC Partners audit committee. As Vice Chair of Bell Canada, the country's largest communications provider, and Group President of Bell Media, Canada's leading multimedia company, Oosterman brings to the board deep financial acumen, expertise in risk…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority

OUTFRONT Media Inc. announced today that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority ("WMATA"). OUTFRONT Media has operated the current contract since July 2014.  The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA's option. Marketing Technology News: MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash Washington, D.C. is the sixth largest market in the US according to…

Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA). Based in Quantcast’s Singapore office, Patel will lead the company’s SEA operations reporting directly to Quantcast’s Asia Pacific managing director, Andrew Double. Sonal’s 17 year career spans a wide spectrum of the advertising and media industry. She…

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

First Online to Offline (O2O) Measurement Solution in South East Asia Bringing Partners’ Business Growth to the Next Level Gojek, Southeast Asia’s leading technology platform, and The Trade Desk, a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost business growth. This partnership marks the first Online to Offline (O2O)…

AlturaSolutions Announces New “Brand Accelerator Program”

Combines a Range of Services Designed to Enhance Brand Exposure Quickly AlturaSolutions, a B2B public relations and communications firm, is launching a new marketing service beginning in 2020 called “The Brand Accelerator Program.” AlturaSolutions introduces new program to help businesses start the new decade off right, with more leads and more sales The new program combines a range of services designed to enhance brand exposure quickly, helping many businesses start the new decade off right, with more leads and more…

Adverty Partners With MADFINGER Games to Enable Seamless In-game Ads in Upcoming ‘Shadowgun War Games’

Adverty AB (publ) has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title "Shadowgun War Games". Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date. Adverty AB, the leading in-game ad platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title "Shadowgun War Games". The…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage…

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual Classification, Keyword Extraction and Brand Suitability GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, has announced the official release of Verity, a first-of-its-kind content classification and brand safety solution. The product – which analyzes the full publisher content of web pages, including images, where…

Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth

Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and agencies automate core processes Claravine announced it has opened an office in New York and hired industry veteran E.J. Freni as its Chief Revenue Officer. Freni will leverage more than 15 years of experience in both advertising and marketing tech to help accelerate Claravine’s mission to help brands drive digital transformation and personalization through better data. Organizations are spending…

Neurocreativity Gives Brands an Emotional, Competitive Edge

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency Lida. Ultimately, we feel first and then we think, which can have a huge impact on purchase decisions and overall campaign success. By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impactful campaigns for Honda, Jo Malone London, Asics, and other…

GumGum Named to Built In LA’s 2020 ‘Best Places to Work’ List

The Honor Comes as the Company Introduces a New Student Loan Repayment Benefit Program for Employees GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced that it has been included on Built In LA’s list of Best Places to Work in 2020. GumGum was selected for inclusion on the list based on Built In’s algorithmic analysis of employee compensation and benefits data. The recognition coincides with the company’s addition of an innovative student loan…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…

IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination of creative elements to help drive  high engagement and conversion for a given audience. The predictive solution…