Browsing Tag

Advertising

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

Kubient Appoints Media and Advertising Veteran Peter Bordes as Chief Executive Officer and Former Ogilvy Executive Chris Andrews as Chief…

Kubient, an end-to-end, programmatic, audience advertising platform, announced today that the Company has appointed Peter Bordes as Chief Executive Officer and Chris Andrews as Chief Digital Officer, effective immediately. Both Mr. Bordes and Mr. Andrews join Kubient with a mission to transform the digital advertising sector by creating the first, full-stack programmatic audience advertising platform, aimed to establish a new standard for fraud prevention and transparency. "Kubient's end-to-end platform was created to…

Twitter Reports 21% YoY Growth in Ad Revenue for Q2 2019

Earlier this week, leading social media advertising platform Twitter announced its Q2 2019 results. The company generated revenue totaled $841 million. This is an increase of 18% year-over-year or 20% on a constant currency basis. Out of which, ad revenue totaled $727 million, an increase of 21% year-over-year or 23% on a constant currency basis. At the time of this announcement, Jack Dorsey, Twitter's CEO, said - "Health remains our top priority and we are proud of the work we did in Q2. Our focus was on ensuring that…

Advertising or Experience? What Facebook’s Latest Patent Means for Brands

Facebook’s recent move to patent imaging technology that detects brands, such as alcoholic drinks and snacks, in users’ photos before then turning these into adverts for other users to see should give all marketers a reason to pause for thought. Specifically, it’s time to consider how exactly they want their customers and prospects to feel when they encounter their services or products online. Are evermore seemingly ‘annoying’ or ‘creepy’ adverts really the right investment? And, if so, what does that say about their…

How to Make Top-Ranking Evergreen Content from a Tool Review Post

Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t. Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for…

4 Tips for Using Stock Photos in Marketing

Many teams aren’t aware when and when not to use stock photography for marketing purposes. Here are 4 easy tips marketers should consider when implementing stock photos in their strategy. 1. Do your research Use the right imagery for your audience. One of the advantages of stock photography is that it can be sold for a long time to a wide audience. But that’s also its biggest disadvantage. When choosing imagery, pay attention to clothes, demographics, props, locations and everything in between. If you’re selling in…

Strategic Planning vs. Tactical Planning for SaaS Sales

Ever created a clear plan to achieve, be any personal or business goals? Well, it can seem difficult or even discouraging sometimes to handle or achieve the goal without defining clear steps to set for it. In general, there are two common mistakes made by any business when planning and operating their SaaS functions, as the mistakes lie in the area of tactics and strategy. In simple terms, the strategy is a big picture overview of your plans and actions, whereas tactics are the minute details you can actually do to achieve…

Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results

Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Amazon Prime Day might already be in the rear-view mirror. But what if advertisers could see the…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due to ad fraud. In a latest announcement,  Ad fraud prevention specialist TrafficGuard explained the current state of ad fraud in North America. North America is the largest digital advertising market in the world. And therefore, it is most prone to all kinds of digital ad fraud. According to TrafficGuard, North America's average ad spend per internet user is 455% above the global average. However,…

What Does AI Need to Succeed for Marketers: Human Intelligence

Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to build their top-funnel pipeline. AI will reach and engage high-value prospects, Marketers are promised. If so, why are so many marketers disappointed by the results? It’s time we stop thinking about Artificial Intelligence as the panacea for all marketing challenges. If we keep on in this vein, marketers will rightly think of it as snake oil - full of promises it can’t possibly deliver. This…

Share a Coke, Report a Story- It’s All in the Localism of Video

All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we are technologically connected to services more than ever, but the “digital-ness” of our existence has left us indeed, connected, but yearning for more authentic interaction that centers around our real community and a true human experience. Shulman adeptly adds that as any brand forms a marketing strategy, they should understand that their…

Rite Aid Partners with Adobe to Drive Digital Transformation

Adobe Experience Cloud to Power Rite Aid’s Seamless, Personalized Customer Health and Wellness Experience Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, the industry’s leading end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling and…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

Taken For Granted: The Many Problems Solved by the Modern Ad Server

The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to continue browsing the internet for free. Over the past two decades, the technology underpinning digital advertising has undergone significant changes. We’ve seen the introduction of bidding engines in the form of demand-side platforms…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…

GDPR Compliance: Decoding The Mood A Year Later

It’s been a year since the General Data Protection Regulation (GDPR) went into effect, which promised to crack down on internet privacy issues facing EU consumers. The landmark legislation made headlines for not only broadening the definition of “personal information” to include a user’s cookies, but for the crippling fines that would hit non-compliers. Failure to meet GDPR standards would result in a penalty of up to 4% of company global turnover or €20 million (whichever is greater), or the greater of 2% or €10 million…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…