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Adverty

Adverty Appoints The Scale Factory to Drive Commercialization in Asia Pacific

Adverty, the leading in-game platform for advertisers, agencies, and game developers, announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty's seamless in-game advertising solution in the APAC-region. The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA, and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty's footprint in Asia by establishing a growth vision,…

Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies, and game developers, today invites a new category of advertisers into the world of…

Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies, and content creators, announces their approved status as the latest vendor to join IAB Europe's Transparency and Consent Framework. The framework, which was launched in April 2018, is…

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale. Marketing Technology News: NAB Show Launches NAB Amplify, Serving Global Media and Entertainment Community Adverty, the…

Adverty Enters Into Agreement and Completes Integration With SuperAwesome To Enable Kid-Safe Advertising

Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces a new…

Adverty Continues Expansion of UK Team and Global Operations With Three Senior Hires

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its…

Adverty Partners With US-based Smaato for In-app-focused Ad Sales Growth

Adverty AB (publ) announces a partnership with US-based Smaato, the global in-app advertising platform, which delivers ads to mobile apps and games. The integration of platforms will enable Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless ad inventory at scale Adverty is announcing a partnership with US-based Smaato, the global in-app advertising platform, which is used by top brands and media buyers to specifically access advertising space in mobile games and applications.…