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Agency Experience

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

5 Inspiring Lessons from the Zendesk Showcase APAC 2020 Webinar

Putting Experiences where the Heart is… 45 Days, 55 webinars, 220 product demos, and 50 interviews later-- the lockdown hasn’t been kind to my Content Marketing goals. Yet, it has given us a chance to huddle together and come an inch closer ‘virtually’ in our remote workplaces to practice, enjoy and promote the new norm of lifestyle- social distancing. Today, Zendesk’s Showcase APAC virtual event was broadcasted to hundreds of registered attendees who heard what it means to do business during the pandemic. Speakers…

#Relater 2020: TechBytes with Adrian McDermott, President of Products at Zendesk

Hi Adrian, you are the go-to architect for Zendesk products. What approach do you take to create easy, cohesive, and frictionless experiences along the entire customer journey? Customer experience (CX) is the sum of each service moment along the customer journey, from one purchase to the next. My approach is to always ensure that we have a robust Omnichannel strategy to anticipate potential disconnects in customer engagements, and that allows them to retain important information to deliver a cohesive and frictionless…