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Agency Model

In-House vs. the Agency Model – Advertising’s Red Herring Debate

In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun at all. For some, taking control of spend has involved bringing advertising in-house; 64% of marketers now have an in-house agency, up from 42% in 2008. That’s more than a 50% increase in the last decade. But, this is an absolutist debate and a total red herring. The real question isn’t…