Agency

The Greater Than One (GTO) Group, a privately held, global marketing and communications agency focused on providing clients with a unique blend of custom practice offerings, announced that Chris Mycek has been appointed Senior Vice President of Strategy & Growth. He will help clients achieve their business objectives by leveraging new technologies, emerging channels, and the fully integrated model of GTO Group.  "GTO Group's focus on attracting top talent with varied experiences is one of the main selling points for…

Ad Giants launches a new online, full-service agency to help small businesses reap the benefits. With over 35 million small businesses in America, marketing has consistently been a challenge for many budget sensitive companies to pull off correctly. "With a very wide variety of powerful marketing tools available online, it can be confusing to know which tool would perform best for my company, so we tried as many as we could afford," says Tom Gray, CEO of Make 48 in Kansas City. "We were at our wits end and we discovered Ad…

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Formerly known as “The VIA Agency,” the 28-year-old full-service agency has a new look and name The advertising agency previously known as The VIA Agency will now be called simply VIA, CEO Leeann Leahy announced today, as part of a new creative identity and rebranding. This new visual identity, developed under Chief Creative Officer Bobby Hershfield, will span everything, including a new logo, colors, typeface, and a completely redesigned website. Marketing Technology News: Marketing Technology Highlights Of The Week:…