Browsing Tag

AI in MarTech

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about your role and journey into ad technology. I got one of the first Apple IIGS computers along with a modem when I was 11 years old. I haven't stopped tinkering since. In 1998, after graduating from California State Polytechnic University-Pomona, I co-founded Cie Digital Labs (CDL), a corporate innovation partner that creates enterprise apps and…

MarTech Interview with Damian Kelly, VP Offer Management, Genesys

"Successful scaling means that your cost to acquire or serve each new customer reduces as you grow." What inspired you to join Genesys? At SpeechStorm, I had the opportunity to partner with Genesys and work with teams around the world. With the acquisition, I saw the opportunity to supercharge the innovation we started at SpeechStorm and drive into new markets on a truly global scale. Tell us about your role and journey into Marketing Technology. I have lived and breathed Marketing Technology since founding SpeechStorm…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation journeys." Tell us about your role and journey into Enterprise Technology. What inspired you to be part of Tata Consultancy Services? In my current role, I work closely with a team of business consultants and technology experts who help clients set up and build on their foundation of enterprise applications to become agile enterprises, poised for growth and innovation. We…

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX? We started as a lead generation company with our own and operated websites in several verticals, but we knew we could offer the industry more. From day one, we always had a focus on technology, and in our minds, it was the path to solve some of the biggest challenges in the industry…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…