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FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring

As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which information is the most impactful for aiding that customer through the purchase journey? A customer engagement score is to marketing what a FICO credit score is to financial services. For years, your FICO credit score has been the defacto way for financial institutions to understand your credit -worthiness. Those…

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Russ Reed VP, Analytics and Technology at MarketStar Sales as a Service® is much more than just hiring an off-site sales team. It starts with data, taking full advantage of big data and analytics. We spoke to Russ Reed, VP, Analytics and Technology, MarketStar, to understand the core tenets of the model as well as how directors and VPs of sales within organizations know when it is the right time to engage with an outsourced sales vendor.Tell us about your role at MarketStar and the team/technology you handle.   I lead…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI

Conversational AI is quickly becoming a way in which businesses engage with employees and customers: from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together. According to Gartner, “By 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises.”At Microsoft, we envision a world where natural language becomes the new user interface,…

Logojoy Raises $6 Million Series A to Expand Its AI-Powered Design Platform

The Company Has Sold over 100,000 AI-Designed Logos to Customers in 188 Countries Logojoy, an AI-powered design platform that provides entrepreneurs with a quick, convenient, and affordable way to create professional-quality logos, announced that they raised a $6 million CAD Series A funding round. Real Ventures, a Canadian venture capital firm that invests in emerging technologies, led the deal, while Boston-based Flybridge Capital also participated in the round. Logojoy will use the funds to accelerate its mission of…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

Aiden.ai Secures $1.6 Million for Their AI-Powered Virtual Marketer

Aiden.ai’s Promising Technology Is Adding a Whole New Dimension to Optimizing Paid Advertising Nowadays, marketers are finding it increasingly complex to drive their campaigns in ways that satisfy business goals. Time and again, the marketing community has explored several ways to find a brilliant solution and get this right, once and for all. But it’s not as simple as it seems. Globally, consumers are favoring smartphones over bulkier personal devices such as laptop or desktop. Applications, social media channels — even…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

New Searchmetrics Study: Google Now Wants Brands to Get Niche-Specific

Google Ranking Factors Study Highlights Big Variations in Search Strategies for Different Niches − from ‘Weight Loss’ to ‘Furniture’ and ‘Financial Planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Looking for a Quick AI Solution? A.C.T. Now!

AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many business leaders that they better embrace AI soon to avoid being left behind. They’re not wrong. Yet many companies are struggling to get near-term results from their AI initiatives, concluding that it will take more time than expected to instill AI into the company’s processes…

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors Google’s acquisition of Onward might have been easier to miss but is an important event for both the organizations. While Onward now gets global recognition, their technology can help Google build phenomenal AI-centric products. The purchase price of Onward was not disclosed. The company in the past has raised $120,000 for itself through private funding in two rounds. A select few of Onward will be…

Understanding America’s Love-Hate Relationship with AI in Customer Care

The Harris Poll/Interactions Study Shows AI May Be Making Consumers Fall in Love with Voice-Based Customer Care Understanding America’s Love-Hate Relationship with AI in Customer CareYet with so many choices, getting it right—supporting customer conversations in the manner people want, while also being efficient—is of critical importance. To enable the millions of customer conversations happening each day, companies across industries are turning to artificial intelligence (AI) as the linchpin to their customer experience…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

Interview with Carson Conant, Founder and CEO, Mediafly

"A buyer-driven sales journey occurs when every sales meeting and presentation is focused on the buyer and their needs."What’s the biggest attraction for you at Dreamforce 2018? Dreamforce has an infectious energy of other professionals that want to implement change. This energy and excitement attracts companies that want to improve and break new ground, rather than maintain the status quo. Who are you keen to meet and huddle at the event? Which sections would you be attending? I’m excited to meet with Mediafly’s…

Dreamforce Interview with Heidi Bullock, Chief Marketing Officer, Engagio

"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company? I love being part of a company that is helping marketers. I am a marketer, my team and community are marketers, so we get it. We know the challenges and how good technology can be an incredible help to support scale and repeatable processes. Having the opportunity to participate in the…