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ALC

ALC Becomes Adstra, Establishing New Standard In Data Orchestration

ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement, identity resolution and validation, privacy insights, audience segmentation and monetization. Marketing Technology News: Sitel Group…

Easterseals Selects ALC for Data Partnership

ALC Will Support Donor Acquisition and Data Management for Nonprofit Leader ALC, the leader in first-party consumer data products and services, announced today that the company has been selected to provide data management and donor acquisition services for Easterseals, one of the nation’s leading nonprofit service providers and advocates for children and adults with disabilities, veterans, seniors, and their families. As part of the agreement, ALC will provide direct mail marketing services to generate support for…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…