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Alex Yoder

Dentsu Aegis Network Takes Majority Stake in Ugam, a Global Leader in Data and Analytics

Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in India, the United States, and Australia, Ugam represents one of the largest transactions in Merkle’s history. Ugam’s comprehensive set of solutions are highly…

TechBytes with Alex Yoder, Executive Vice President Analytics, Merkle

Alex Yoder EVP Analytics at Merkle The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time. In this context, we spoke to Alex Yoder, EVP Analytics, Merkle, and asked him if he thinks CRMs are lagging in performance compared to other marketing technologies and how their partnership boosts the CRM offering in the market.Tell us about your role at Merkle and the team/technology you handle. I am the EVP of Analytics for Merkle,…