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Amnon Siev

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis

The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral Analysis. Blacklisting – the Most Frequently Used Method to Block Malicious Ads – Won’t Enable Uncovering or Blocking WebRTC-Based Malvertising Programmatic advertising is facing a new threat: WebRTC malvertising. Security researchers at ad security and verification provider GeoEdge used proprietary behavioral analysis technology and discovered WebRTC malvertising…

Malicious Ads Embedded in Ad Images Gain Traction According to GeoEdge’s Real-Time Blocking

Steganography – the Practice of Concealing a File, Message, Image or Video Within Another File, Message, Image or Video – Is a Growing Trend This Year, Being Implemented by Malicious Advertisers Who Insert Their Malicious Codes into Ad Images With malvertisers always looking for new ways to infiltrate their malicious code, a trend gaining traction in Q4 2018 is steganography – the act of embedding malicious code into an unseen image hidden in an ad’s image. GeoEdge, the premier provider of ad security and verification…