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Amobee

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

Amobee Announces Global Social Data Partnership With Lotame

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Social Audience…

The Trade Desk Appoints Tina Barnes as General Manager of Canada

Global advertising technology leader, The Trade Desk announced the appointment of Tina Barnes as General Manager of Canada. Based in The Trade Desk’s Toronto office, Barnes will be focused on driving revenue generation and new client acquisition strategy in Canada. Marketing Technology News: Khoros Launches New Data Hosting Location in Sydney, Australia Barnes comes to The Trade Desk from Quantcast, where she was previously a Managing Director and Country Manager for Canada. Under her leadership, Quantcast’s presence…

Amobee Launches Industry First Self-Service Platform for Revolutionary TV Amplifier Solution, Joining Linear and Connected TV Planning

Horizon Media Drives 65 Percent Additional Digital Reach for Client Using Precision Activation Tool Amobee, the global advertising technology company reinventing advertising for the converging world, has dramatically expanded its revolutionary TV Amplifier solution, making it easier for advertisers to create connected TV (CTV), social and digital media campaigns that perfectly complement their linear TV strategy by ensuring that the right target audiences are reached at the ideal frequency to drive site visits,…

Eyeota Audiences Now Available Globally for Social Activation Through Amobee

Eyeota’s audiences available on Facebook, Instagram, Pinterest, Snapchat and Twitter  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee--the global advertising technology company reinventing advertising for the converging world--providing consistency across TV, connected TV, digital and social advertising. Eyeota leverages Amobee’s identity graph to map Eyeota user…

AdTech Veteran Jack Bamberger Chief Commercial Officer

Global Converged Advertising Technology Company Expands Executive Leadership Team Amobee, a global advertising technology company, announced the appointment of Jack Bamberger as Chief Commercial Officer. In this newly expanded role, based in New York City, Bamberger will lead enterprise platform, television, social and email sales; marketing; business development; data and analytics as well as solutions specialists and report to Chief Executive Officer, Samba Natarajan. Bamberger joins Amobee from Verizon Media, where…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

Programmatic OOH Spend Through Vistar Media Grew 80% in 2019

With Rapid Advancements in Targeting and Measurement, and a Surging Interest in Buying DOOH, the Programmatic Technology Leader Is Slated to Continue Its Impressive Growth in 2020 With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. In…

Samba Natarajan Named New Amobee CEO

Amobee CEO Kim Perell Steps down Singtel subsidiary Amobee announced that Samba Natarajan, CEO of Singtel’s Group Digital Life, has been concurrently appointed CEO of Amobee with immediate effect. His appointment comes as Kim Perell steps down as Amobee CEO to pursue her passion of supporting startup entrepreneurs. As CEO of Singtel’s Group Digital Life since 2015, Natarajan has been responsible for the Group’s digital portfolio, including Amobee, HOOQ, DataSpark and Innov8. He has more than 25 years of corporate and…

ID5 and Primis Announce Partnership

Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players in their common goal to improve user recognition and match rates and reduce the…

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink. The alliance also dramatically enhances Amobee’s Audience Segment Builder, which is among the most comprehensive cross-screen targeting solutions in the…

Amobee Launches Fraud Free Guarantee for Connected TV Inventory, Part of a Comprehensive Solution to Detect and Block Fraudulent Inventory

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership…

Vistar Media Opens Programmatic Ecosystem

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “Our integration with Vistar extends our access to premium out-of-home media owners through reliable technology and a transparent supply chain, furthering our commitment to…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising

Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and Cross-Screen Activation Amobee, a global digital advertising technology company, announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. Amobee has launched its comprehensive CTV Data Marketplace with 60+ data partners…

ITV to Launch New Addressable Advertising Platform

ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

Amobee Selected by Univision as Linear Television Optimization Platform of Record

Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision Communications Inc.—the leading media company serving Hispanic America—to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that…

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…