Browsing Tag

Amobee

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

TechBytes with Katie Ford, Chief Client Officer, Amobee

Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and devices. We spoke to Katie Ford, Chief Client Officer at Amobee, to understand the biggest challenges for technology platforms in meeting the needs of customers.Tell us about your role at Amobee and the team/technology you handle. In my role as Chief Client Officer, I oversee Amobee’s strategic agency and brand solutions, helping solve challenges for marketers who are under increased pressure…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

Epiphany Selects Amobee for Ad Tech Collaboration

Partnership Leads the Way for Transparency in Display Advertising Epiphany, Jaywing’s search agency, has appointed Amobee, a global digital marketing technology company, as an ad tech partner, following a review of solutions in the programmatic and paid social marketplace. The collaboration will enhance Epiphany’s media offering to clients through a transparent audience buying model across programmatic display and social. Epiphany appoints Amobee EMEA as an ad tech partner, empowering Epiphany’s media planning and…

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Vistar Deals Discovery storefront…

ownerIQ and Amobee Partner for Transparent Retail and Brand Audiences Based on Second-Party Data

First-Demand Side Platform Integration Grants Access to Rich Ecommerce Data ownerIQ, a leader in second-party data, announced the ability to integrate with demand-side platform (DSP) partners, with Amobee—a leading global digital marketing technology company serving brands and agencies—becoming the first DSP to directly integrate, allowing customer access to ownerIQ’s unmodeled retail and brand-specific second-party data. Recommended Read: Mobfox Introduces Audience Analytics for Better In-App Monetization Prior…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee's Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running,…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Amobee Launches Custom Bid Algorithms for Marketers

Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global digital marketing technology company serving brands and agencies, has announced new enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s bid modeling system. The feature launch empowers advertisers and their agencies to tailor their bid strategies against the data signals that matter most to them. Amobee Custom Bid…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…