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Amperity

Amperity and Zendesk to Help Brands Offer Customer Personalization

Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…

Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise

Amperity launched the third generation of its Customer Data Platform (CDP), unveiling a new platform purpose-built to solve the spectrum of customer data challenges facing enterprise brands. While the CDP category has grown significantly in the past few years, most vendors have focused on point solutions, some serving IT or Analytics to organize web or mobile data, while others serving Marketers with a focus on data activation and personalization. In many instances, brands are cobbling together multiple CDPs to take control…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Amperity and Snowflake Data Marketplace Partner To Power Smooth Connections

Two cloud-based data powerhouses strengthen partnership to accelerate brands' analytics, app development, and reporting on customer data Amperity, the leading customer data and identity platform, announced a partnership with Snowflake, the cloud data platform. The partnership will bolster the versatility of Amperity's Customer 360 by leveraging Snowflake's single, integrated platform to easily transform and analyze all of their data. Through the partnership, Amperity becomes the latest company to join the Snowflake Data …

Amperity Releases Retail Monitor Research Report Documenting Changes Since Onset of Coronavirus Pandemic

Insights Derived from Anonymized Data Across 100 North American Retailers Amperity, the first AI-powered Customer Data Platform (CDP), has debuted the first in a series of regular research reports based on data from the Retail Monitor, an online a benchmarking tool containing anonymized data from over 100 North American retail brands. The Retail Monitor was designed for business leaders, journalists, and analysts, and will be regularly updated with data and insights on an ongoing basis. Amperity's Retail Monitor allows…

Amperity Releases COVID-19 Retail Monitor

Interactive Online Dashboard Dynamically Tracks Retail Industry Changes Amperity, the first AI-powered Customer Data Platform (CDP), debuted the COVID-19 Retail Monitor, an interactive tracking and benchmarking tool covering the impact of the pandemic on the retail industry. The COVID-19 Retail Monitor is an online tool for business leaders, journalists, and analysts, and will be regularly updated with current data on an ongoing basis. The COVID-19 Retail Monitor allows users to assess the North American retail…

Amperity Hires Chris Chapo, Data & Analytics Leader From Gap INC.

Amperity, the first AI-powered Customer Data Platform (CDP), today announced that Chris Chapo will join the company as VP of Customer Success. Chris comes to Amperity with over two decades of retail analytics experience, most recently as SVP of Data and Analytics at Gap Inc. Chris will be responsible for expanding Amperity's analytics and customer intelligence offering following Amperity's recent acquisition of Custora's customer analytics platform. "Every modern brand needs to invest in bringing together two elements of…

Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program

AWS recognizes Amperity's impact and expertise in applying machine learning to customer data unification and analytics & insights Amperity, the first AI-powered Customer Data Management platform, announced two Amazon Web Services (AWS) achievements: obtaining AWS Retail Competency status and joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platform APN Partners. As a headline partner at the AWS re:Invent Global Partner Summit in Las Vegas, Amperity brings patented…

Amperity Secures $50 Million Round to Help Consumer Brands Use Data to Serve Their Customers

Company's third and largest financing round in three years reinforces impact the platform has on world leading brands including Starbucks, Gap Inc., TGI Fridays, and Planet Fitness Amperity, the first AI-powered Customer Data Management platform, announced it has raised a $50 Million Series C financing round from Tiger Global Management, Goldman Sachs, Declaration Partners (an investment firm backed by David Rubenstein), Madera Technology Partners, Madrona Venture Group, and investor Lee Fixel. This represents a significant…

Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform

Leading global customers including Alaska Airlines, Starbucks, Gap Inc, Planet Fitness, Moët Hennessy USA, and Wynn Las Vegas now have a better, faster, smarter way to use data to serve their customers Amperity, the leading Customer Data Management platform, announced the next iteration of its best-in-class solution to help brands connect and use data to power customer 360 initiatives across their organizations. With this new release, companies will gain a truly comprehensive and actionable customer view, helping them put…

Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives

Seamless integration allows joint customers to fully leverage the power of their customer data to drive highly personalized programs and campaigns Amperity, the first AI-powered Customer Data Management platform, and Snowflake, the data warehouse built for the cloud, announced a strategic partnership and technology integration to help joint customers accelerate their Customer 360 initiatives. Both companies are focused on reinventing legacy systems with modern cloud infrastructure and machine intelligence solutions to make…

Slalom and Amperity Partner to Help Brands Get More Value from Their Data

A Consulting Firm and Customer Data Management Provider Team up to Power Personalized Experiences Slalom, a modern consulting firm focused on strategy, technology, and business transformation, announced its partnership with Amperity, an AI-powered customer data management provider. The partnership offers Slalom's clients a powerful platform to ingest, unify, and manage data to gain a 360-degree view of their customers. The announcement coincides with a shift in consumer expectations. In a recent survey from Harvard…

Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation

Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company's Growth at Amperity Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep…

Lucky Brand Selects Amperity to Fuel Customer Data Strategy

Amperity Delivered Unified Profiles Across All of Lucky's Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV) Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation,…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

Amperity Appoints Scott Fehr as SVP of Customer Success

With Scott Fehr on Board, It Will Help Make Customer Journey with Amperity Richer Amperity, the world's only Intelligent Customer Data Platform (CDP), announced that enterprise veteran Scott Fehr has joined the company as SVP of Customer Success. Scott Fehr will be responsible for driving solution delivery, customer satisfaction, retention, and recurring revenue growth for Amperity. "Our customers are central to everything we do and bringing Scott on board will help make their journey with Amperity richer," said CEO…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

Amperity Appoints Microsoft Veteran Chris Jones as SVP of Product

With Chris Onboard, Amperity is Positioned to Fundamentally Grow Their Customer Data Platform Amperity, the world's only Intelligent Customer Data Platform (CDP), today announced that Microsoft product veteran Chris Jones has joined the company as SVP of Product. Chris Jones draws on decades of experience developing disruptive software products and will be tasked with driving the project strategy forward to serve Amperity’s rapidly growing customer base of top consumer brands. Recommended Read: Salesforce Einstein…

Amperity Closes $28 Million Series B Round of Financing Led by Tiger Global

Additional Funding Will Help The Company Accelerate Product Development And Go-To-Market Efforts Amperity, the world's only Intelligent Customer Data Platform, announced that it has closed a $28 million Series B financing led by Tiger Global Management LLC with participation from existing investor Madrona Venture Group. Amperity's Intelligent CDP is the foundational layer that enables global consumer brands to use complete customer data to power all their data-driven experiences. Amperity was founded in…