Browsing Tag

Amplitude

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics

Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's first international office in Amsterdam. Amidst growing demand for its enterprise products, Amplitude has also hired Erik Watson, former Fastly executive, as VP of Enterprise Sales in North America. Before joining Amplitude, de Muinck Keizer spent 11 years at Google. While he was…

Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation

New Solutions Help Enterprises Better Manage Product Scale and Complexity Amplitude, the product analytics company, announced a new set of features designed to help product teams at large companies innovate faster. Amplitude’s advanced analytics solutions enable them to understand their customers’ behavior better, ship ideas faster, and grow long-term revenue. Enterprises today are relying on product teams to innovate fast and drive key business metrics, such as revenue and growth. However, most product teams are still…