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Analytic Partners

MarTech Interview with Kevin O’ Farrell, Associate Vice President at Analytic Partners

Kevin O' Farrell, Associate Vice President at Analytic Partners shares a few thoughts on the importance of adopting integrated martech stacks to drive ROI in this quick chat while sharing a few B2B marketing best practices: _____ Tell us about Analytic Partners and your role there. I am Vice President of Client engagement for EMEA, which involves understanding clients needs and tailoring solutions to them. This involved getting a deep understanding of their marketing structure including martech and how they can…

Analytic Partners Drives Speed to Insight with New Release of GPS Enterprise

Global leader in measurement and optimization solutions, Analytic Partners, announced a new release to GPS Enterprise, its proprietary platform for data-driven decisioning. These innovations include Dynamic Decisioning to drive near real-time decision making and the new generation of its data management solution (ADAPTA) to increase speed to insights. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users GPS Enterprise offers comprehensive data ingestion, quick processing…

Analytic Partners Incorporates and Expands in France Following Strong Growth in EMEA Market

The company's newest hub will focus support and solutions for the French market Global analytics solution provider, Analytic Partners announces the expansion of its services to France following substantial growth in the EMEA region. Paris will be the fourth European location for Analytic Partners and follows Ireland, Germany, and the UK in serving clients in the growing EMEA marketplace. Marketing Technology News: RBA Achieves Milestone in Sitecore Experience Commerce Specialization Founded in 2000, Analytic…

Analytic Partners Launches Fully Integrated Test and Learn Solution

Agile Learning Adds Sophisticated Experimental Design, Validation, and Insights to GPS Enterprise Platform Analytic Partners, a global leader in marketing analytics, announced the official launch of its test and learn solution, Agile Learning as part of the GPS Enterprise solution suite. Agile Learning supports data-driven decision making across an organization by designing experiments that provide accurate and faster validations. Agile Learning makes sophisticated experimental design easy by guiding the user through…

Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon

Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads actually drives non-Amazon sales, with 10% to 60% of the impact of Amazon search ads doing the same. That's according to Analytic Partners, the leader in analytics, which today issued an analysis of the growing retail omnichannel impact of all media. Marketing Technology News: Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm ROI Genome…

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category Analytic Partners, a global leader in marketing analytics, announced that it has been named a Leader in "The Forrester Wave: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report's Strategy category among all vendors. Also Read: Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany  The Forrester report states that Analytic…