Ann Handley

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…