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Anura.io

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

Prediction Series 2019: Interview with Rich Kahn, CEO and Founder, Anura.io

What opportunities and challenges did you and/or Anura identify at the start of the 2018 and have things worked out as planned? At the beginning of 2018, the challenge was identifying where we fit into the market best. Based on how we built our model, we knew our accuracy level was higher than anything else, which is why we launched Anura as a standalone model. But we wanted to figure out where did we fit best: programmatic or performance based? We needed to determine where was our niche. We were coming late to the…