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APAC Region

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…