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App experiences

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…