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Applause

Prediction Series 2019: Interview with Kristin Simonini VP of Product at Applause

Cashierless Checkout Comes to a Store Near You. What are your thoughts? With news that Amazon is in talks to bring its cashierless technology to retailers in places like airport shops and movie theaters, it’s only a matter of time before cashierless stores make their way to your town. Amazon’s cashierless technology has so far been limited to its 16 Go stores. However, CNBC reports that the plan is to license the Go technology to other retailers in hopes to “have hundreds of these stores working by the end of 2020.”…

Is Voice-Enabled Shopping Retail’s Missing Link?

This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant offered consumers the ability to make and execute fast and convenient purchase decisions. They promised to be a shopping nirvana for everyone from the most die-hard shopaholic to the casual shopper looking to avoid holiday traffic. Retailers are right to be optimistic about the power of voice. According to a Walker Sands’ report, 50% of…

Retail Quality Report 2019: Global Retailers Still Struggling with Digital

New Global Ranking Shows UK Ecommerce Sites Are Limping Behind the US and Germany for Customer Satisfaction and Functionality Applause, the worldwide leader in digital quality and crowdsourced testing, has released the global findings of its annual Retail Quality Report. It shows that global retailers are failing to keep up with consumer expectations for optimised digital experiences. Leveraging primary research from Applause’s industry-leading community of software and usability experts, testing took place on more…

Mautic Expands Executive Team with Addition of John Montgomery as Chief Customer Officer

Leader in Open Marketing Automation Welcomes Operations and Customer Success Leader as Global Demand Increases Mautic, the company that provides the world's only Open Marketing Cloud, announced that John Montgomery has joined the leadership team as the new Chief Customer Officer. Previously, he was Chief Operating Officer at Layer, and before that, SVP of Customer Success and Professional Services at Applause. Montgomery brings elite experience in building customer-driven teams focused on growth and retention. "Mautic…