Browsing Tag

Apple IDFA

AppsFlyer And MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use Of Their Data

Business Wire Mar 18, 2021 1

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping…
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Guest Authors

Apple IDFA is Dead, But Here’s What’s Next

Kate Novatska Aug 24, 2020 1

Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the advertising world reeling — one of the most critical and…
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