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Apple IDFA

Apple IDFA is Dead, But Here’s What’s Next

Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the advertising world reeling — one of the most critical and effective methods of advertising to iPhone users is being kicked to the wayside. Well, they are not entirely being kicked to the wayside. Apple played this decision very cleverly. Instead of halting IDFA completely, the new iOS 14 will give users a chance to opt-in to IDFA tracking with a…