Browsing Tag

Apple Search Ads

TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index

Singular ROI Index Analyzes $6.3B in Ad Spend for 2.2B App Installs Across 550 Networks to Identify the World's Top Ad Networks for ROI in Mobile User Acquisition. TikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November. Growing 614 million users in a single year can…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Kenshoo Announces Support of Apple Search Ads

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …