Browsing Tag

Apple

Meltwater Wins Comparably Awards For “Best Global Culture” and “Best Sales Team”

Meltwater, a global leader in media intelligence, is proud to announce that it is the recipient of three Comparably Awards for “Best Global Culture,” “Best Sales Team” and “Best Product & Design Team.” Meltwater ranks number five for “Best Sales Team” and in the top 50 for both “Best Global Culture,” and “Best Product & Design Team alongside companies such as Apple, Google and Facebook, based on data compiled from 10 million employee ratings across 60,000 U.S. companies. For the past 20 years, throughout its…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Apple and Sony Tie for Top Position: Ranking of 600 Brands in Japan, 2020

Apple and Sony were both ranked in the top position in the 2020 Nikkei Research's "Brand Perception Index." Microsoft (4th), Google (5th) and Coca-Cola (10th) were also present in the top ten list, together with a number of Japanese domestic brands. In 2020, Apple again defended its No.1 position of the previous year, while Microsoft and Google each dropped in the rankings by one place. Coca-Cola experienced a great lift, rising to 10th place from 18th. Marketing Technology News: Deloitte and UiPath Team on Intelligent…

Apple’s Worldwide Developers Conference is Back in its All-Online Format

Apple announced it will host its annual Worldwide Developers Conference (WWDC) June 7 through 11, in an all-online format. Free for all developers, WWDC21 will offer unique insight into the future of iOS, iPadOS®, macOS®, watchOS®, and tvOS®. Building on the record-breaking participation and learnings from last year’s online conference, WWDC21 is an opportunity for developers to learn about the new technologies, tools, and frameworks they rely on to build innovative and platform-differentiating apps and games. Apple also…

Sellforte Raises €4M Funding To Bring Science To Marketing

Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and…

Traction Welcomes Brian Hovis as Senior Partner, Head of Performance Marketing

Traction , the San Francisco marketing accelerator that is a consultancy for in-house teams, welcomes Brian Hovis as Senior Partner and Head of Performance Marketing. Brian brings 20+ years of brand-side experience to Traction. He previously held the positions of Vice President Marketing for Nordstrom, Senior Vice President & Global Head of Digital Marketing for Citi, Vice President of Marketing for Experian, as well as digital leaders hip roles for Intuit and Sony Electronics. Additionally, Brian…

How Transferable Skills Can Help Future-Proof Your Marketing, Sales and Overall L&D Programs

It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously imagined. Some industry sectors have been completely upended. Entire companies have shifted to remote models, some on a permanent basis. Calls for greater diversity and inclusion in the workplace have taken on new urgency and spurred organizations to examine outdated, biased hiring practices. An increasing number of employers such as Google, IBM, and…

Mintegral Adds Support for Apple’s SKAdNetwork

 Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with iOS 14, app developers will…

Meltwater Taps Analytics to Track iPhone 12 Reactions from the #AppleEvent

Global media intelligence company, Meltwater, tracked and analyzed social media mentions around the second installment of 2020 #AppleEvent to uncover how good news does, indeed, travel fast. The report has unraveled unique nuances of Apple iPhone 12-related conversations on social media and messaging apps. Leading tech giant, Apple, has finally released the iPhone 12 that many consumers, around the world, have been asking for. When the iPhone 12 was not announced during the 15 September 2020 ‘#AppleEvent’, online…

Zendesk Supports Apple Business Chat General Availability

Companies can have real-time customer conversations via Apple Messages directly in Zendesk Support Apple and Zendesk announced the general availability of Apple Business Chat, allowing companies to have real-time customer conversations via Apple Messages directly in Zendesk Support. This announcement follows Zendesk’s continued investment in messaging, giving customers access to all messaging applications through its customer experience platform. Zendesk’s 2020 State of Messaging Report found messaging apps have the…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

Conversocial Offers Apple Business Chat to Help Businesses Connect With Customers via Messaging

Powering conversational customer experiences across Apple products for businesses like retailer Lush Cosmetics Conversocial today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on Apple products. Chat Suggest on the Lush Cosmetics website allows customers to skip waiting on hold on a phone call, and be routed to Apple Business Chat to message the brand via bots and agents enabled by Conversocial.com.…

VERB Bd Member and Former Apple Exec to Host Interactive Video Webinar to Introduce New Remote Working and Selling Tool: VERB LIVE

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, will present a special virtual online event on Thursday, March 26, at 11:00 a.m. PT hosted by former Apple general counsel and current VERB board member Nancy Heinen. The interactive video webinar will be a live broadcast demonstration, showcase, and information session for the Company’s new remote working and selling technology tool: VERB LIVE. Marketing Technology News: Xebec Provides Update on…

mophie Announces New Fast-Charge Universal Powerstation Batteries Available at Select Apple Stores

Powerstation, Powerstation Plus and Powerstation Plus Xl Provide 18W Fast Portable Power for Apple Devices mophie, a ZAGG Brands company, unveiled three new universal power solutions designed to charge iPhone at the fastest speed possible, available at Apple.com and select Apple stores. The powerstation, powerstation plus, and powerstation plus XL feature 18W fast charge, a Lightning input, and the ability to charge multiple Apple devices simultaneously. “mophie is committed to delivering the most advanced solutions…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Apple Launches “Ultimate Rivals” from Bit Fry Game Studios, an All-New Sports Game Franchise Available Today Exclusively on Apple Arcade

All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women’s National Soccer Team Take to the Ice in “Ultimate Rivals: The Rink” Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming. In “Ultimate Rivals: The Rink,” the first title in the franchise, players choose from more than 50 superstar athletes to…

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…

Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI. Bahrain is one of the leading hubs for mobile app development agencies, with a diverse list of the international client base. Read More: It’s Time for AdTech to Get…