Apple

In celebration of Data Privacy Day, Apple unveiled a new set of educational resources designed to help users take control of their data. As threats to the privacy and security of personal information are on the rise, a new Today at…
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Jeff Bander, Chief Revenue Officer at Eye Square talks about the benefits of eye tracking software and how it can benefit digital ad measurement practices: ________ Welcome to this MarTech Series chat, Jeff, tell us about yourself and…
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Pixalate's Mobile Ad Fraud Series for December 2022 reveals games and utilities continue to be app categories most targeted by spoofing Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected…
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OTT Video Market Tracker highlights the role of TV as smart home control hub New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker,…
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Bloomreach, the world's #1 Commerce Experience Cloud, today announced it has appointed Vickie Bond Mrva to its Board of Directors. With deep expertise in e-commerce and marketing, Vickie is a customer-centric leader who brings more than…
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2021 continued to be an unexpected and, at times, extremely challenging year during the ongoing coronavirus pandemic. The regular stream of mergers and acquisitions across the tech sector was one thing that did not change, though. Despite…
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Pixalate's Mobile Ad Fraud Series for November 2022 reveals games and utilities are app categories most targeted Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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New data from Internet infrastructure company shows Google is #1 online service of the year, Instagram overtakes Twitter in the Social Media category, and Iran imposes most online blackouts Cloudflare, Inc, the security, performance,…
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tap., the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 million pre-seed round of funding. tap., the digital entertainment marketplace for industry professionals, announced the closing of a…
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Hi, Michael. Welcome to the MarTech Interview Series. Please tell us a little bit about your role at Cirus Foundation and how you arrived here. I am the co-founder of Cirus Foundation, a multi-layered solution combining hardware and…
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So much has changed in the past two years about the retail space, including customer expectations and demands from retailers. In an analog world where a consumer will walk into a physical store for their shopping needs, whether they are on…
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Year-to-Date Revenues on Par with Record-Breaking High in 2019, Pre-Pandemic Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on…
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Consumer virtual reality (VR) will be worth $6.9bn in 2022, increasing to $20bn in 2027, according to Omdia's Consumer VR Headset and Content Revenue Forecast 2022-2027. In the face of macroeconomic challenges, the market continues to…
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Among all augmented reality platforms, ARKit stands above the rest in popularity and performance. Apple's tight-knit ecosystem, standardized hardware, and high performance of ARKit for augmented reality applications make it highly desirable…
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Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices Pixalate, the market-leading fraud protection, privacy, and…
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Direct-to-consumer businesses that previously relied heavily on Facebook as a way to target and advertise on the social media giant are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These…
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Following recent reports by cybersecurity experts that TikTok has embedded JavaScript keylogging within its mobile applications, there needs to be a serious and swift call for increased privacy regulations in the United States and abroad to…
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Funded by WPP’s Racial Equity Programme, ONE School will unlock the potential of the next generation of Black creatives so that they can build a top career in advertising WPP has partnered with The One Club for Creativity to launch…
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Growth at all costs is being replaced by cost-cutting for many startups right now. As the foreshadowing of an economic downturn intensifies, startup founders are feeling renewed focus, and pressure from VCs to extend runway and double…
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September 21, 2022, Singapore: Satjiv S. Chahil, the ex-Senior Vice President of Global Marketing of Apple, is joining Inery’s team as the new Principal Advisor bringing irreplaceable experience prior to company’s first listing, set to…
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