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Apple

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

Conversocial Offers Apple Business Chat to Help Businesses Connect With Customers via Messaging

Powering conversational customer experiences across Apple products for businesses like retailer Lush Cosmetics Conversocial today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on Apple products. Chat Suggest on the Lush Cosmetics website allows customers to skip waiting on hold on a phone call, and be routed to Apple Business Chat to message the brand via bots and agents enabled by Conversocial.com.…

VERB Bd Member and Former Apple Exec to Host Interactive Video Webinar to Introduce New Remote Working and Selling Tool: VERB LIVE

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, will present a special virtual online event on Thursday, March 26, at 11:00 a.m. PT hosted by former Apple general counsel and current VERB board member Nancy Heinen. The interactive video webinar will be a live broadcast demonstration, showcase, and information session for the Company’s new remote working and selling technology tool: VERB LIVE. Marketing Technology News: Xebec Provides Update on…

mophie Announces New Fast-Charge Universal Powerstation Batteries Available at Select Apple Stores

Powerstation, Powerstation Plus and Powerstation Plus Xl Provide 18W Fast Portable Power for Apple Devices mophie, a ZAGG Brands company, unveiled three new universal power solutions designed to charge iPhone at the fastest speed possible, available at Apple.com and select Apple stores. The powerstation, powerstation plus, and powerstation plus XL feature 18W fast charge, a Lightning input, and the ability to charge multiple Apple devices simultaneously. “mophie is committed to delivering the most advanced solutions…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

Apple Launches “Ultimate Rivals” from Bit Fry Game Studios, an All-New Sports Game Franchise Available Today Exclusively on Apple Arcade

All-Star Athletes From NHL, NBA, NFL, MLB, WNBA and US Women’s National Soccer Team Take to the Ice in “Ultimate Rivals: The Rink” Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, Inc., a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming. In “Ultimate Rivals: The Rink,” the first title in the franchise, players choose from more than 50 superstar athletes to…

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…

Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI. Bahrain is one of the leading hubs for mobile app development agencies, with a diverse list of the international client base. Read More: It’s Time for AdTech to Get…

Apple and Salesforce Ignite Productivity and Learning on the Best Devices for Business

World's #1 CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad DREAMFORCE 2019 -- Apple and Salesforce announced the launch of two flagship apps from the world's #1 CRM: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad…

Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign

Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple rolls out a new and improved version of their beloved phones – and as you can see from this historical chart, sales tend to increase significantly during the third quarter releases. Source There is always a great sense of hype surrounding these announcements and releases, which is something that Steve Jobs used to gain notoriety during the early days of the tech company. This…

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…

ITP2.1 and the Future of Data as We Know It

In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech providers, and by extension marketers, to track consumers around the web. This latest version of ITP accomplishes that goal by restricting the use of first-party cookies as well as the third party cookies restricted by previous versions. That’s bound to create challenges for digital marketers who…

Roundtable Series: The Benefits of AI for Retail Operations

AI is becoming a key driver for Retail Operations. According to Gartner's survey, AI for Retail Operations would significantly transform product development and selection, planning, buying, and demand forecasting. Today, retailers are focusing on automation and customer-centricity using AI. What's working with retailers using AI? The retailers have a huge advantage of having access to a vast amount of customer data and in-depth analytics driving shopper's behavior across various retail channels, including physical stores…

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…

The Greatest Choice You Can Give Consumers

User-initiated rewarded video is hands down the strongest ad tool in the industry today. If you ask any publisher, they will tell you that there is no other ad format that is both highly effective (makes money) and provides a positive impact on the user experience (keeps users happy). Of course, there is a correlation between those two things: satisfied users mean more retention and engagement, which means more revenue. Whether you’re calculating on a short-term (volume, CPM) basis or looking at the big picture of…

Data-Based Customer Experience or A Humanized Brand Experience: What Would CMOs Choose?

CMO Council Research Lists Amazon, Starbucks, Apple and Google as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further More Meaningful "Human" Relationships Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…