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Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

Prediction Series 2019: Interview with Dan Bladen, Co-Founder and CEO, Chargifi

What opportunities and challenges did you and/or Chargifi identify at the start of 2018 and have things worked out as planned? One of the biggest opportunities seized by Chargifi was to piggy-back on the excitement created by Apple’s commitment to Qi wireless charging in Autumn 2017 followed by their Autumn 2018 announcement that saw wireless charging brought to every phone in their line up — it was a monumental moment for the industry, and a stake in the ground as to what the future will bring. Key partnerships with…

TapText LLC Launches a Single-Tap Mobile Texting App

Simplifies the Bureaucracy of Doing Business on Your iPhone TapText LLC, a Brooklyn-based tech startup announces the launch of their iOS app TapText. It is targeted for busy sales professionals who rely on texting to communicate with clients. This all-mobile experience offers users a simple way to store their frequently-sent text messages and send them to anyone with a single tap right from Apple's Messages app. "I use texting all the time to send my business contact info and transaction requirements to my real…

Apple Announces New Today at Apple Sessions

Over 50 New Sessions Now Available Apple announced a new Today at Apple release with sessions in three new and expanded formats — Skills, Walks and Labs — which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more. The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock creativity, inspire learning and encourage connection. “Since the beginning,…

Sky Invests in Synamedia to Embrace the Future of Video

As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying Heed Synamedia officially released a statement that it has received fresh investment from Sky, one of Europe’s biggest media and entertainment companies. Synamedia, a leading industry brand in developing software for video broadcast, is majorly held by Permira funds and will be joined by Sky now. This will, in turn, bolster the relationship between Synamedia and Sky as long-standing…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Splio Acquires Gowento to Strengthen Its Marketing Automation Eco-System

Splio’s Acquisition Is Driven by Its Deep Understanding of WeChat and the Rising Era of Shrinking Mobile Moments. In what looks like a critical strategic move, Splio has acquired Gowento to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and brands to achieve long-lasting customer loyalty. Splio’s vision is based on three strong factors: The Era of…

Aiden.ai Secures $1.6 Million for Their AI-Powered Virtual Marketer

Aiden.ai’s Promising Technology Is Adding a Whole New Dimension to Optimizing Paid Advertising Nowadays, marketers are finding it increasingly complex to drive their campaigns in ways that satisfy business goals. Time and again, the marketing community has explored several ways to find a brilliant solution and get this right, once and for all. But it’s not as simple as it seems. Globally, consumers are favoring smartphones over bulkier personal devices such as laptop or desktop. Applications, social media channels — even…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. JET8 Foundation to Host Inaugural Den Summit in Singapore Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies New Research Shows Person-Level Data…

Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications. The partnership will also facilitate Salesforce developers to develop their own native…

Salesforce Kicks Off Dreamforce 2018-A Celebration of Trailblazers

The World's #1 CRM Company Welcomes Trailblazers to Dreamforce 2018 for Four Days of Innovation, Inspiration, Learning, Equality, Giving Back, Sustainability and Fun Salesforce, the global leader in CRM, welcomed 171,000 registered attendees from 83 countries and 10 million online viewers to Dreamforce, the world's largest software conference. At Dreamforce, Salesforce is unveiling new integration, productivity and AI platform services and new strategic partnerships to help companies connect with their customers in whole…

Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…

TechBytes with Andrew Barrett, Director, Email Deliverability, Compliance, & ISP Relations, Braze (formerly Appboy)

Andrew Barrett Director, Email Deliverability, Compliance, & ISP Relations at Braze The performance of Email Marketing campaigns can be measured in many ways. One of them is to  check if your emails are actually landing in the desired inbox. To understand the trends in Email Deliverability, we spoke to Andrew Barrett, Director - Email Deliverability at Braze (formerly Appboy).Tell us about your role at Braze and the team/technology you handle. At Braze (formerly Appboy), I provide consultative services to…

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting news developing for users of Alexa and Cortana in the United States. Owners of Amazon’s Alexa and Microsoft's Cortana will now be able to access features of both, Alexa and Cortana. Hence, Alexa owners can latch onto Cortana features and vice-versa. The integration adds tremendous…

BloomReach Recruits CMO David Hurwitz and CFO Dave Pomeroy to Its Executive Team

BloomReach, Inc., the Digital Experience Platform company, announced that it has expanded its executive team with David Hurwitz as Chief Marketing Officer and Dave Pomeroy as Chief Financial Officer. These seasoned executives will help the company scale-up to its ambitious global growth targets, Hurwitz by leading BloomReach's marketing and sales development initiatives, Pomeroy by scaling the company's business operations, including finance, legal, people operations and facilities. Raj De Datta, CEO & cofounder,…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

Quotient Technology Names Christy Wyatt to Board of Directors

Quotient Technology announced that Christy Wyatt, President and CEO of Dtex Systems, has been appointed to its Board of Directors. Quotient Technology Names Christy Wyatt to Board of Directors “We’re thrilled to have Christy join our Board of Directors,” said Mir Aamir, President and Chief Executive Officer of Quotient. “Christy’s deep experience in technology will prove invaluable as we continue to expand our digital solutions for our retail partners and CPG customers while enhancing our flagship consumer property,…

The Prince Effect: Reasons For Renaming Your Brand, And How To Do It Right

Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself multiple times. Prince’s first name change, to ‘The Love Symbol’ came after a contractual dispute with his record label. But while he used a different title for 6 years, his iconic personal brand left consumers in no doubt as to who he was, and what he could offer. In the world of…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…