AppsFlyer

Celebrating two years of the Accelerator Program, mobile technology company Appodeal Stack opens up a new round, with more features available to its applicants. The Accelerator Program, inspired by Y Combinator, fosters the idea of…
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Mobvista (stock code: 01860.HK) announces record-high revenue reaching a total of US$755 million, a 46% year-on-year increase. In addition, the annual report reveals that programmatic advertising subsidiary, Mintegral, continues to be the…
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Mobvista subsidiary, Mintegral, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media…
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Company ranks as a top growth partner for mobile gaming apps across global markets Fluent, Inc., a leading data-driven performance marketing company, was named the #1 fastest-growing mobile media source in North America in the AppsFlyer …
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Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021 AppsFlyer today released the 14th edition of its Performance Index, ranking the top…
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Gaming marketers continue to adapt in the new privacy era as installs in iOS dropped 6% to Android’s 22% growth, while iOS revenue dropped 35% compared to Android’s 10% gain AppsFlyer released its State of Gaming App Marketing …
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The AppsFlyer Privacy Cloud is the Next Phase in the Company’s Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration AppsFlyer announced it is collaborating with Intel to build the AppsFlyer…
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New study conducted with insights from Adobe explores enterprise corporations’ mobile strategy through the lens of post-pandemic mobile transformation AppsFlyer today published The Mobile-First Enterprise: How Corporations are…
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Company ranks as a top growth partner for mobile gaming apps across global markets Fluent, Inc., a leading data-driven performance marketing company, was named to five lists in AppsFlyer’s Performance Index XIII, ranking highly across…
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Nativex, a leading mobile advertising platform, announced today that it ranked as a top 10 global ad network on AppsFlyer's bi-annual Performance Index with strong results in both the gaming and non-gaming categories. As an industry-leading…
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YouAppi was named one of AppsFlyer’s Top 10 Remarketing Companies in North America last week. YouAppi, a leading  for the world’s largest app publishers and brands, was named one of AppsFlyer’s Top 10 Remarketing Companies in North America…
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The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its …
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COVID-19 continues to drive eCommerce growth in 2021, but Apple’s iOS 14 and ATT are impacting how marketers are approaching acquisition and remarketing budgets AppsFlyer, the marketing measurement and experience platform,…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution…
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Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced its partnership with AppsFlyer, a global marketing measurement leader. Tapcart powers many of the App Store's top shopping…
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AppsFlyer, the global marketing measurement leader, announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey,…
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New report finds that despite a challenging 2020 for the financial sector, remarketing efforts soared 3x and non-organic installs increased 70% globally AppsFlyer, the global marketing measurement leader, today released its…
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AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize…
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Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern…
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