AppsFlyer

AppsFlyer, the global marketing measurement leader, announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey,…
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New report finds that despite a challenging 2020 for the financial sector, remarketing efforts soared 3x and non-organic installs increased 70% globally AppsFlyer, the global marketing measurement leader, today released its…
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AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize…
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Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern…
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Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the…
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Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping…
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AppsFlyer, the global attribution leader, announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start…
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Joen will lead AppsFlyer's sales strategy in SEAPAC (Southeast Asia-Pacific) and scale the sales team across the region; an important high-growth region for Marketing Technology and AppsFlyer global With over 20 years of strategic…
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Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its…
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Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined…
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AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with…
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With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming…
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Leveraging AppsFlyer’s OneLink deep linking technology, brands can now provide a seamless customer experience with measurement capabilities across all devices AppsFlyer, the global attribution leader, announced the launch of the…
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AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns. AppsFlyer, the global attribution leader, announced the launch…
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Customers can now benefit from an improved journey from email campaigns to contextual in-app experiences, creating a conversion path to boost ROI AppsFlyer, a global attribution leader, announced it has launched OneLink, its deep linking…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Hyland, AppsFlyer, eBay, NexTech, and Medallia. Hyland Enters Definitive Agreement to Acquire…
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Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI AppsFlyer, the global attribution leader, announced the launch of…
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Readiness suite includes a new SKAdNetwork simulation dashboard enabling customers to prepare for upcoming iOS 14 changes AppsFlyer, the global attribution leader, released its SKAdNetwork readiness suite for iOS 14, to ensure app…
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Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with…
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2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and…
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