Browsing Tag

AppsFlyer

YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round AppsFlyer, the global attribution leader, announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors. “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses,…

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this internet traffic is being routed through proxies. Online users wanting to surf the web anonymously often use proxies that can provide them with a means to mask their IP address from the rest of the world―and thus their locations and all the contextual information that can be gleaned in order to make marketing messages more targeted and personalized. By connecting to the internet…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

Digital Turbine Partners with Leading Attribution and Analytics Companies

Partnerships Cover 85% of Top Global Mobile Applications to Accelerate Scaling SingleTap Capabilities Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers, announced it is partnering with leading attribution and analytics companies to accelerate the expansion of SingleTap capabilities by leveraging the scale of existing integrations with application providers. Partners including AppsFlyer, Branch, Kochava, and Singular represent approximately 85% of the top global…

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

App Advertising Market Slated to Reach $64.1 Billion by 2020, AppsFlyer Research Forecasts

AppsFlyer Unveils New Market Research Report on the Global Install Advertising Market from 2017-2020 The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The report projects that marketing spend will grow at an average year-over-year rate of 34%. Growth is forecasted to gradually decrease with time as the market matures but will…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Matchmade Receives $4.8 Million in Funding for Business Expansion

Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade will now be able to confidently invest in emerging technologies and explore new markets for the outreach of their products. The company hosts an Influencer Marketing Platform for gaming and is ambitious in its expansion approach. They will be inaugurating a new office in San Francisco and have taken on-board an early Twitch employee as their General Manager. “Korea Investment Partners is…

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

"The best marketers will agree that mobile attribution essentially allows them to drive at full speed with their eyes wide open instead of basically flying blind."Tell us about your role and journey into technology. What galvanized you to join AppsFlyer? After selling a company I co-founded to Google, I knew I wanted to return to my roots and work for a small and agile company with a potentially great growth story, so AppsFlyer was the natural next step. I joined the company as their thirteenth employee and their first…

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with extensive multichannel digital expertise, Tim Smith, has joined the company as General Manager, Digital Services. Tim is an accomplished executive and entrepreneur with more than 20 years of expertise in the digital marketing and advertising space. Speaking about Tim, Michael Iaccarino, CEO…

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

AppsFlyer Appoints Guy Flechter as Data Protection Officer

AppsFlyer, the global leader in mobile attribution and marketing analytics, appointed Guy Flechter as its Data Protection Officer. In this new role, he will lead the company’s continued commitment to high standards of data security and privacy. The appointment follows the recent hiring of Flechter as Chief Information Security Officer. As Data Protection Officer, Flechter will lead an expanded data security team that will enforce data protection laws and practices for ongoing diligent compliance with the requirements of…

mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), a leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company's existing partner ecosystem platform. These integration partnership announcements were made live from the world's largest mobile technology event, alongside existing partners including Appsflyer, global leader in…

AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District

Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced the opening of an 11,000 square foot US headquarters in the heart of San Francisco’s South of Market (SoMa) district. Located at 100 First Street, adjacent to the Transbay Terminal and Salesforce Tower, the location provides capacity for further growth as well as innovation space driven by the increased demand for its mobile attribution and marketing technology solutions.…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…