Browsing Tag

AppsFlyer

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

AppsFlyer And MMA Surveys Find Disconnect Between How Smartphone Owners And Marketers Think Of Data Use And Privacy

Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, today released Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect, the third report in a series analyzing concerns about data and privacy. The report compares how marketers think smartphone owners view the upcoming…

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering the first half of 2020) to 69 vs. 64 in Index 12 (covering the second half of…

AppsFlyer And MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use Of Their Data

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, released the report, Personal Data, Privacy & Smartphones: The Cautious Consumer. Analyzing how smartphone owners view the upcoming Apple IDFA (Identifier for Advertisers) opt-in requirement and the use of their data in general, the report highlights the need…

AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360

AppsFlyer, the global attribution leader, announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates. SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple's latest…

AppsFlyer Appoints 20-year Technology Veteran as New Vice President for Sales for SEAPAC

Joen will lead AppsFlyer's sales strategy in SEAPAC (Southeast Asia-Pacific) and scale the sales team across the region; an important high-growth region for Marketing Technology and AppsFlyer global With over 20 years of strategic technology sales experience, Joen has a proven track record of success in the industry, and has managed to exceed targeted sales growth in his previous positions AppsFlyer, the global attribution, and marketing analytics leader, has appointed Joen van Driel as the company's new Vice President for…

Poq Partners with AppsFlyer to Power More Effective Data-Driven App Commerce Decision Making

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

AppsFlyer Report Shows Major Growth For Mobile Gaming Sector As Demand For Gaming Apps Soars 45% In 2020

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips

Leveraging AppsFlyer’s OneLink deep linking technology, brands can now provide a seamless customer experience with measurement capabilities across all devices AppsFlyer, the global attribution leader, announced the launch of the first-to-market attribution solution for App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly without installing the app. This latest launch complements AppsFlyer’s growing portfolio of market leading, best-in-class attribution solutions and integrations…

AppsFlyer Launches Incrementality, Empowering Marketers to Understand the Real Value of Their Campaign Investments

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns. AppsFlyer, the global attribution leader, announced the launch of Incrementality, its comprehensive cross-network solution that enables marketers to measure, analyze and optimize the incremental lift from their remarketing campaigns. With Incrementality, marketers can gain a better understanding of how their campaigns are impacting their bottom line,…

AppsFlyer Announces its Advanced Deep Linking Solution, OneLink, Now Available on Salesforce AppExchange, the World’s Leading…

Customers can now benefit from an improved journey from email campaigns to contextual in-app experiences, creating a conversion path to boost ROI AppsFlyer, a global attribution leader, announced it has launched OneLink, its deep linking solution, on Salesforce AppExchange, empowering customers to send users directly from their mobile inbox to in-app experiences, helping prevent a disjointed mobile journey. AppsFlyer’s OneLink generates a single link that leads users to a mobile app or app-store. Through AppsFlyer’s…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Hyland, AppsFlyer, eBay, NexTech, and Medallia. Hyland Enters Definitive Agreement to Acquire Alfresco Hyland, a leading content services provider, has signed a definitive agreement to acquire Alfresco, a content services platform and solutions provider. The transaction, expected to close in the fourth quarter of 2020, is subject to usual and customary closing conditions and…

AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform

Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI AppsFlyer, the global attribution leader, announced the launch of Xpend, the company’s new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data. With the industry shifting towards a more aggregate way of measuring marketing efforts, the importance of having an…

AppsFlyer Rolls Out SKAdNetwork Readiness Suite for iOS 14, Empowering App Developers to Take Full Control Over Their Data

Readiness suite includes a new SKAdNetwork simulation dashboard enabling customers to prepare for upcoming iOS 14 changes AppsFlyer, the global attribution leader, released its SKAdNetwork readiness suite for iOS 14, to ensure app developers are able to prepare for the upcoming public release. Empowering advertisers to be in the driver’s seat when it comes to data ownership, privacy, and security, AppsFlyer has built an innovative standalone solution to seamlessly manage and map SKAdNetwork conversion values. Marketing…

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…

AppsFlyer: The Installation of Mobile Apps in Latin America

The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use and revenues from mobile applications in Latin America  AppsFlyer, the global leader in mobile attribution and data analysis, presented The State of App Marketing in Latin America 2020 , the most comprehensive report on mobile applications, indicating that confinement SARS-CoV-2 accelerated the growth of the app economy in Latin America, where facilities increased 29.3%. …

AppsFlyer Launches Zero, Its Free-for-Life Software and APIs

AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy. As part of AppsFlyer's effort to enable companies of any size to better utilize their owned assets and channels, Zero includes the powerful tools of AppsFlyer's…