Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global …
Digital Turbine Partners with Leading Attribution and Analytics Companies
Partnerships Cover 85% of Top Global Mobile Applications to Accelerate Scaling SingleTap Capabilities Digital Turbine, Inc., the #1 mobile platform …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
AppsFlyer Appoints Brian Quinn as New US President & GM
Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in …
App Advertising Market Slated to Reach $64.1 Billion by 2020, AppsFlyer Research Forecasts
AppsFlyer Unveils New Market Research Report on the Global Install Advertising Market from 2017-2020 The app advertising market is poised …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Matchmade Receives $4.8 Million in Funding for Business Expansion
Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade …
Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer
"The best marketers will agree that mobile attribution essentially allows them to drive at full speed with their eyes wide …
AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services
Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a …
TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer
Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your …
AppsFlyer Appoints Guy Flechter as Data Protection Officer
AppsFlyer, the global leader in mobile attribution and marketing analytics, appointed Guy Flechter as its Data Protection Officer. In this …
mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative
OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, …
Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem
Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), …
AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District
Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced …
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …
Mobile Marketing Association Germany Boosts Board Membership
The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile …
Marketers With Successful Fraud Protection Solutions Have A Competitive Edge
Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations …