AppsFlyer

New study conducted with insights from Adobe explores enterprise corporations’ mobile strategy through the lens of post-pandemic mobile transformation AppsFlyer today published The Mobile-First Enterprise: How Corporations are…
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Company ranks as a top growth partner for mobile gaming apps across global markets Fluent, Inc., a leading data-driven performance marketing company, was named to five lists in AppsFlyer’s Performance Index XIII, ranking highly across…
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Nativex, a leading mobile advertising platform, announced today that it ranked as a top 10 global ad network on AppsFlyer's bi-annual Performance Index with strong results in both the gaming and non-gaming categories. As an industry-leading…
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YouAppi was named one of AppsFlyer’s Top 10 Remarketing Companies in North America last week. YouAppi, a leading  for the world’s largest app publishers and brands, was named one of AppsFlyer’s Top 10 Remarketing Companies in North America…
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The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its …
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COVID-19 continues to drive eCommerce growth in 2021, but Apple’s iOS 14 and ATT are impacting how marketers are approaching acquisition and remarketing budgets AppsFlyer, the marketing measurement and experience platform,…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution…
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Tapcart, a leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, announced its partnership with AppsFlyer, a global marketing measurement leader. Tapcart powers many of the App Store's top shopping…
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AppsFlyer, the global marketing measurement leader, announced the appointment of Chad L. Greenleaf as Senior Vice President, Client Success, to expand the North America client success organization across the entire customer journey,…
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New report finds that despite a challenging 2020 for the financial sector, remarketing efforts soared 3x and non-organic installs increased 70% globally AppsFlyer, the global marketing measurement leader, today released its…
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AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize…
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Marketers Consistently Underestimate Consumers’ Concerns About Data Usage and How They Will Act Given Apple’s New Privacy Updates AppsFlyer, the global attribution leader, and MMA Global, the industry body dedicated to driving modern…
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Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the…
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Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data AppsFlyer, the global attribution leader, today and MMA Global, the industry body dedicated to driving modern marketing and shaping…
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AppsFlyer, the global attribution leader, announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start…
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Joen will lead AppsFlyer's sales strategy in SEAPAC (Southeast Asia-Pacific) and scale the sales team across the region; an important high-growth region for Marketing Technology and AppsFlyer global With over 20 years of strategic…
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Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its…
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Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined…
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AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with…
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