Browsing Tag

Ascend2

New Research: Navigating the Changing Landscape of Data-Driven Marketing

Todd Lebo Dec 13, 2021 0

It is widely accepted amongst marketers that making decisions backed by data can help improve marketing performance. But how are marketers updating their data-driven strategies to navigate a changing landscape? What better way to answer…
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Customer Experience Management

New B2B Marketing Data: Higher Budgets & Customer Experience Challenges

PRNewswire Jun 23, 2021 1

Wpromote's new trend report reveals that B2B marketers are looking to capitalize on 2020's digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B Marketing report, Wpromote partnered with…
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Marketing Attribution

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

prweb Dec 22, 2020 0

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the…
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Sales & Marketing

Ascend2 and Verse Unveil New Survey – The State of Lead Conversion in Marketing and Sales

PRNewswire Sep 30, 2020 1

Ascend2, a leading market research firm, in partnership with Verse, unveiled a new survey of more than 250 marketing and sales professionals, The State of Lead Conversion in Marketing and Sales. The report brings new insights to the…
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