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LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner

Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing. Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…