LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner
Integration will help publishers prepare for a cookieless ecosystem
OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company's people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing.
Today's announcement showcases OpenX and LiveRamp's partnership to bundle the identity capabilities of IdentityLink and ATS with a…